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WorkLight(TM) Selected as Top Software Innovator by Sand Hill Group
[April 12, 2007]

WorkLight(TM) Selected as Top Software Innovator by Sand Hill Group


YAKUM, Israel & SAN FRANCISCO --(Business Wire)-- WorkLight (formerly Serendipity Technologies), today announced it was selected by Sand Hill Group for Innovation Showcase, which spotlights innovators in the enterprise software industry. Shahar Kaminitz, WorkLight founder and CEO, will present in the Innovation Showcase Theater at Software 2007.



CMP Technology's Software 2007 theme is "Powered by Innovation" and will be held at the Santa Clara Convention Center on May 8-9, 2007. In its fourth year, Software 2007 is expected to attract more than 2,000 software CEOs, VPs, CIOs, venture capitalists, private equity partners, investment bankers, press and analysts, and industry professionals.

"This year's Showcase winners illustrate that innovation is alive and well in the software space," said M.R. Rangaswami, Sand Hill Group co-founder and Software 2007 executive conference director. "WorkLight represents one of 25 novel companies that we believe will play a notable role in the software ecosystem."


WorkLight was selected in the International Innovation Showcase category.

Companies in the International Innovation Showcase category spotlight innovation in every corner of the world. WorkLight is one of seven pioneers who are building substantial businesses addressing real needs from the United Kingdom and Finland to Israel and India.

WorkLight provides employees with customized and personalized access to corporate data that reside in enterprise applications, using Web 2.0-type technologies such as personalized homepages, gadgets and widgets, instant messaging and social bookmarking. With WorkLight, employees themselves define how the information they need is aggregated and presented, regardless of the source - within the firewall or publicly available from the Web. Most importantly, with WorkLight, organizational access control and security policies are enforced. The benefit to the enterprise is a substantial productivity gain, since people can easily find and use the information they need to do their jobs, quickly, efficiently and securely.

"We're extremely honored to be among the select companies chosen to present at this prestigious event," said Shahar Kaminitz, CEO and founder of WorkLight. "We have always believed that WorkLight's Enterprise 2.0 technology is at the forefront of tomorrow's innovations;our selection as a Software 2007 presenter recognizes this distinction."

About Sand Hill Group

Sand Hill Group serves the $600+ billion software, services and solutions market by providing investment and management advice to emerging enterprise technology leaders. Sand Hill also owns Sandhill.com - the premier destination site and resource center for CEOs, VPs, Entrepreneurs, VCs and for members of the software industry ecosystem. Its weekly electronic newsletter is read by thousands of executives. Sand Hill produces the 'Enterprise' and 'Software' conferences for CEOs and executives in the industry and creates high-impact research reports for its constituents.

About WorkLight(TM)

WorkLight(TM) (formerly Serendipity Technologies) provides customized and personalized "Web 2.0-style" access to corporate data that reside in enterprise applications. With WorkLight, employees themselves define how information they need is aggregated and presented, regardless of the source -- within the firewall or publicly available online from the Web. Most importantly, organizational access control and security policies are enforced.

WorkLight's benefit is a substantial productivity gain, since people can find and use the information they need to do their jobs, quickly, efficiently and securely. Its enterprise-ready technology is scalable and conforms to existing and future corporate security and access-control policies. WorkLight received the "Stay Organized" award at Microsoft's 2007 Under the Radar Conference for emerging technologies aimed at improving efficiency and productivity. It was also named a Red Herring International finalist in recognition of new technologies that have strategically shifted U.S. and International Markets. For more information, visit www.myworklight.com.

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