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MEGA Lets Biz Execs 'Test Drive' Customer Journey MappingMEGA International will conduct its popular technology test drive on customer journey mapping for business transformation leaders at the 2018 Business Transformation & Operational Excellence World Summit, March 14-15 in Orlando. The test drive will show practical ways to improve the customer experience using customer journey mapping, process design and capability roadmaps. At the event, MEGA's business transformation experts will walk through the proven steps of customer journey mapping that have helped enterprises:
Companies use MEGA's HOPEX Business Process Analysis solution, with its customer journey mapping capabilities to gain new insights into customer behavior, as well as analytics and decision-making tools that aid in business transformation and new business value. The software helps companies reshape their operating processes with the customer in mind. It uses key tools such as process models, customer journey maps, business capability maps, ecosystem designs and assessments to generate reports that help managers make good decisions about change. So many companies are seeking software solutions that can help them improve the customer experience, that the market for customer journey mapping software is expected to reach $5 billion by 2022, according to Aragon Research. The research firm named MEGA as a leader in customer journey mapping software.
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