TMCnet News
Multi-dwelling Units and Consumer Communications: White-labeling the Service ProviderNEW YORK, Feb. 1, 2016 /PRNewswire/ -- One might expect that a customer that deals with an MDU as an agent for the local operator, then, would be less satisfied with the service experience than when the customer deals directly with the operator. Yet, this is not the case: generally MDU tenants are happier with their service. Consequently, MDUs seem to be able to offer a better deal than the operators with whom they contract—a perplexing outcome. This SPIE examines the MDU experience, and suggests there are good reasons why an MDU customer might be more satisfied. It then examines some opportunities for the network operators to emulate this experience for their MDU customers, and even increase their penetration into the MDU market. This SPIE will be of interest to operators and to MDU owners who wish to do business with them. Multi-dwelling Units: Increasingly Important Multi-dwelling units include apartments, condominiums, and other managed communities.2 In many cases, communication facilities are constrained by the physical infrastructure available; for example, a high rise apartment building may not be able to accommodate many providers of broadband service, or satellite dishes on every balcony. As a result, it is often the case that the owner of the building or community will contract with an operator to provide services to all of the units in the development. Tenants are generally given a choice of service packages, but are constrained by the overall service arrangement negotiated between the MDU owner and the service provider. Such MDU service contracts will likely become more important to a growing percentage of consumers. As Exhibit 1 illustrates, the total apartment occupancy in the United States, after a precipitous dip that occurred after the housing bubble collapse, is on the rise. And with a newer demographic entering the work force, whose focus is not so much on single family detached dwellings, the likelihood of having to deliver communication service to MDUs increases over time. Read the full report: http://www.reportlinker.com/p02996451-summary/view-report.html About Reportlinker ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place. http://www.reportlinker.com __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/multi-dwelling-units-and-consumer-communications-white-labeling-the-service-provider-300213218.html SOURCE Reportlinker |