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Voxox Survey Results Reveal Insights into How Consumers Use OTT Communication AppsVoxox®, the most comprehensive cloud-based rich communication service for consumers and businesses, today announced that, for the first time, it is releasing insights into how its user base is engaging with its Over-the-Top (OTT) communications app. Among its findings, Voxox's survey data shows that OTT voice calling is even more important to users than OTT messaging when both are available, indicating that operators considering partnerships with OTTs that do not offer voice features may be missing significant revenue opportunities. The data also shows extensive business usage within the OTT communications app, which supports the notion that there is strong demand for more advanced business functionality that operators and their OTT partners can offer to boost revenues. Another key finding is that a large percentage of users surveyed are calling local friends, which shows that consumers are integrating OTT apps into their everyday lives, beyond simply travel and long distance phone calls. "We wanted to share some usage trends because there are interesting takeaways for our operator partners, including the importance of voice calling and business features," said Bryan Hertz, CEO of Voxox. "Voice calling isn't going away any time soon. When we consider this era of app overload and siloed ecosystems where consumers are inundated with apps and limited to in-app communications, consumers will continue to demand more flexible options that not only provide a greater range of functionality, but also the ability to communicate outside of the app - regardless of device, carrier or location." The specific survey highlights are as follows:
To learn more about the survey results, as well as the Voxox For Operators Program, please visit the Voxox booth in Hall 1, 1H31 at Mobile World Congress (News - Alert) in Barcelona. For more information on Voxox, please visit www.voxox.com. About Voxox Voxox is an innovator in unified cloud communication solutions for consumers and businesses. For consumers and its operator partners, Voxox delivers cutting-edge mobile and desktop applications that integrate voice, video, messaging, fax, media sharing and more. For businesses, Voxox provides an extensive suite of carrier-grade business phone solutions, including hosted IP-PBX, SIP Trunking, a wide array of wholesale services, such as high volume SMS, and the company's new virtual PBX service, Cloud Phone (News - Alert). The foundation of the company's offerings is its award-winning unified communications platform in the cloud, which enables the company and its customers to build powerful, scalable applications and services. Founded in 2006, Voxox is headquartered in San Diego. For more information, please visit http://www.voxox.com.
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