[October 16, 2014]

Prudential Poggi & Jones, REALTORS® Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential Poggi & Jones, REALTORS® has joined the network and is operating as Berkshire Hathaway HomeServices Poggi, REALTORS®.

The full-service brokerage, independently owned and operated by Ted Poggi, joins a growing list of affiliates that has transitioned to the network since September 2013. Berkshire Hathaway HomeServices now counts 33,765 agents and 1,035 offices operating in 47 states.

"We are honored to join Berkshire Hathaway HomeServices, a brand inspired by one of the world's most trusted and respected corporations," said Broker/Owner Ted Poggi. "We see our new affiliation as a terrific opportunity to grow and strengthen our company."

The Poggi family has been active in local real estate for more than 80 years and is excited to embrace the responsibility of representing Berkshire Hathaway HomeServices and its values of trust, integrity, stability and longevity. "Our new brand is fresh, intelligent and exciting, and we look forward to another 80 years of success as part of it," Poggi said.

With their transition, Poggi, REALTORS® agents gain access to Berkshire Hathaway HomeServices' Global Network Platform, a robust suite of real estate tools and resources, in addition to the network's professional education, business consultation and the exclusive Luxury Collection program that adds marketing clout for high-end listings. The platform includes powerful lead generation and a handy mobile app driven by the cleanest and most accurate real estate information available.

"We're eager to apply these tools in our daily operations," Poggi said. "We anticipate gains in our efficienc and reach, which is great for our homebuyers and sellers."

Earl Lee, CEO of HSF Affiliates, welcomed the brokerage. "We are pleased that the Poggi, REALTORS® team has chosen to be a part of our network," Lee said. "The company will be a fine ambassador of our brand."

Poggi, REALTORS® commemorated its brand transition this morning with a ceremony at its Kingston headquarters attended by members of the Wilkes-Barre Chamber, Back Mountain Chamber, Forty Fort Council and other officials. The company is also hosting an event tonight at the Westmoreland Club in Wilkes-Barre. Its Cabernet and White yard signs are now appearing throughout the marketplace.

About Berkshire Hathaway HomeServices Poggi, REALTORS®

Poggi, REALTORS® is a full-service real estate agency based in Kingston, PA. The company serves all of Luzerne, Lackawanna and Wyoming counties, including Wilkes-Barre, Scranton and Hazleton. The company was originally created in 2002 from the merger of Prudential Howell & Jones, REALTORS® and Prudential Landmark Properties. In 2011, Ted Poggi assumed ownership of the whole company with a keen eye on growth. Visit www.bhhspoggirealtors.com for details.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA (News - Alert), is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named "Real Estate Agency Brand of the Year" by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.berkshirehathawayhs.com.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation's second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit www.berkshirehathawayhs.com for details.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

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