[May 21, 2013] Accenture implements new digital social platform for Unilever Tweet May 21, 2013 (Datamonitor via COMTEX) -- Accenture plc, a management consulting, technology services and outsourcing company, has built and implemented a new digital social platform for Unilever, a consumer goods company, that will help connect its marketers, brand managers and partners in 190 countries. The implementation, which is built on the Salesforce Platform and leverages Salesforce Chatter, the enterprise social networking technology - enables Unilever marketers to share knowledge and creative assets across the network, Accenture said. Unilever's new digital social platform enhances collaboration by: providing marketers with access to the latest Unilever knowledge, people and tools, and allowing them to participate in discussions and share best practice examples across the business; enabling each Unilever brand team to create a central hub - essentially an individual brand showcase; and providing a forum to support collaboration between central and local teams and between Unilever marketers and their agencies. Bernie Segal, managing director for Accenture Interactive, said: "Accenture helped Unilever leverage digital technologies to quickly conceive and deliver the digital social platform to meet the needs of global and local marketers in 190 countries. We built rich, innovative applications to drive business value whilst at the same time, we kept it very simple so the applications are very familiar, achieving rapid adoption. "We believe it is one of the most pioneering uses of Salesforce technology, delivered in an agile manner. Our market leading software-as-a-service (Saas) implementation team, drawn from our UK and global delivery network capabilities, built the digital social platform to help Unilever quickly achieve global scale." "The new applications boost collaboration amongst our marketers globally, helping them to easily find people, information and conversations that they should be a part of," said Marc Mathieu, senior vice president of marketing, Unilever. "The platform provides our team with the tools they need to develop and build our brands in local markets, which is critical to driving our 'Crafting Brands for Life' strategy. It also frees up time for our team to create more magic - that is, to engage with consumers and create more effective marketing, which will be key to delivering our ambition to double the size of our business while reducing our environmental footprint and increasing our social impact," Marc Mathieu added. http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon [ Back To TMCnet.com's Homepage ]