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PolyVista Launches PolyVista Zoom-A New Web Content Analysis Service for Uncovering Consumer Trends
[May 21, 2013]

PolyVista Launches PolyVista Zoom-A New Web Content Analysis Service for Uncovering Consumer Trends


HOUSTON --(Business Wire)--

PolyVista, Inc., a high-tech discovery application provider serving a number of Fortune 100 clientele, announced the launch of their newest service, PolyVista Zoom today. This comprehensive service collects relevant content from product and service reviews, retail sites, forums, blogs and social media, and performs sophisticated text analysis to extract previously unknown consumer trends.

In order to keep up with consumers' ever-evolving and highly visible needs and expectations, companies are now looking beyond their CRM, ERP and survey results to capture the voice of the consumer. PolyVista Zoom is a comprehensive and hassle-free service for companies looking to monitor customer sentiment and brand health, discover accurate consumer trends and opinions, and learn where they stand among compettors.

PolyVista Zoom has been met with unanimously positive feedback since deployment. An executive from a Fortune 500 consumer product manufacturer tried the new service in beta because he wanted to "find the 'why' behind the 'what' in online product reviews." PolyVista Zoom then collected and analyzed relevant online user reviews about a specific product they wanted customer feedback on. "Using PolyVista Zoom, we were able to get real results in less than week. They found insights that we could act on-something we were unable to do using our old methods."

PolyVista Zoom offers a low-cost solution with quick turnaround for companies of any size looking for more consumer feedback about their product or service. To learn more about how PolyVista Zoom increases brand awareness, uncovers consumer trends and discovers unknown product or service issues, contact PolyVista today.


About PolyVista

A Houston-based company founded in 1995, PolyVista delivers results beyond what conventional analysis and reporting tools are able to provide. With PolyVista's software as a service (SaaS (News - Alert)) solution, clients across all industries and business roles are able to harness the power of our automated text analysis capabilities to extract meaningful and previously unknown business insights, anomalies, patterns and correlations hidden in their data. The information discovered by PolyVista serves as the foundation for solving complex and diverse business issues. Contact PolyVista today to learn more.


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