Spiceworks Introduces SpicePanels to Transform the Way Technology Companies Develop and Market Products
AUSTIN, TX, Apr 18, 2013 (Marketwired via COMTEX) --
Spiceworks(TM), the vertical network for IT, today introduced
SpicePanels, a new service that brings together technology vendors
and beta testers selected from Spiceworks' network of 2.4 million IT
professionals. The new offering helps both start-up and established
technology companies more quickly develop, test and trial new
products, services and marketing campaigns by tapping into the
collective power of the Spiceworks Community. Early customers include
start-ups such as Pertino and OtoGo Mobile, as well as established
technology brands such as Canon, EMC, and VMware.
"As an IT professional, I welcome the chance to help technology
vendors design, build and market the technologies I rely on to do my
job," said Mark Kleine, IT manager at McCoy Tree Surgery. "I took
part in a SpicePanel with Pertino and felt like it gave me a voice
and the opportunity to influence a cloud networking service that our
company now uses."
SpicePanels are virtual focus and testing groups comprised of
hand-picked IT professionals that fit vendors' desired profiles,
including technology expertise, company size, industry, or other
criteria. These custom engagements provide vendors with real-time
community feedback and can be conducted as focus groups, beta test
environments or product trials. SpicePanels can be as short as one
hour or last up to several weeks based on vendors' needs.
The new offering is flexible enough to be used at any point in a
vendor's product development and marketing process -- from viability
testing and creation to execution and post-launch efforts. The
SpicePanel process includes:
-- Targeted recruiting: Spiceworks takes the guesswork out of panel
recruiting by quickly matching vendors with the IT professionals that
have relevant experience and expertise in specific technology areas.
IT professionals are also selected with the SpicePanel scope and
vendors' needs squarely in mind, so technology brands get what they
need, when they need it.
-- Co-moderation of panels: Spiceworks assists vendors throughout the
process to ensure they're receiving the real-time feedback and direct
input they need to drive their development efforts forward. This
simplifies a complex process while giving vendors the opportunity to
build one-on-one relationships with potential customers.
-- Continuous feedback: Technology brands interact with SpicePanel
participants in multiple ways, including private groups within the
Spiceworks Community where feedback is gathered in real-time, group
conference calls, one-on-one conversations, and post-panel surveys.
Continuous feedback helps vendors rapidly adjust product functionality
on the fly or how an offering is marketed.
-- Launch platform: Spiceworks provides an ideal launching pad for new
products and services from both start-up and established technology
brands looking to reach small-to-midsize businesses. More than 2.4
million IT professionals use Spiceworks to manage their IT
environment, connect with peers and learn about the latest products
and services. SpicePanels provide vendors with a group of engaged IT
professionals who regularly write product reviews, share their
experiences with peers in the Spiceworks Community, and can serve as
long-term brand advocates.
"We developed SpicePanels after seeing how powerful the open and honest
feedback from the Spiceworks Community was in shaping the way vendors
develop and market their offerings," said Jay Hallberg, co-founder
and VP of Marketing at Spiceworks. "SpicePanels highlight the power
of vertical networks and the way vendors, IT professionals and
Spiceworks are collectively changing the IT industry."
SpicePanels are now available to start-up and established technology
brands. To get started, visit
Spiceworks is the vertical network for IT that
connects 2.4 million IT professionals with over 1,500 technology
brands to simplify how IT professionals discover, buy and manage more
than $425 billion in technology products and services each year.
Headquartered in Austin, Texas, Spiceworks is backed by Adams Street
Partners, Tenaya Capital, Institutional Venture Partners (IVP),
Shasta Ventures and Austin Ventures. For more information visit
Follow Spiceworks on Twitter: http://twitter.com/spiceworks. Connect
with Spiceworks on Facebook: http://www.facebook.com/Spiceworks.
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Spiceworks is a trademark of Spiceworks, Inc. All other names may be
trademarks or registered trademarks of their respective owners.
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