British Design Specialist Gtech Launches the Groundbreaking AirRAM Vacuum in the United States

[March 15, 2013]

British Design Specialist Gtech Launches the Groundbreaking AirRAM Vacuum in the United States

WARREN, N.J. --(Business Wire)--

Gtech, a leading British design company, has established a U.S. subsidiary, Gtech USA, to introduce its AirRAM vacuum cleaner. The AirRAM represents the most significant evolution in vacuum development over the last 20 years, and brings myriad first-time technological and design developments to the category. Greg McCormick, Senior Vice President and General Manager for Gtech USA, will oversee all U.S. operations related to AirRAM's entrance into the American floor care market.

The innovative cordless, bagless, canister-free Gtech AirRAM (Photo: Business Wire)

Gtech USA is also announcing Brookstone as the company's official launch partner. The leading specialty retailer recently unveiled the AirRAM on Brookstone.com with a retail price of $350. The vacuum will be available at Brookstone retail locations nationwide beginning March 17th, 2013. "Brookstone was chosen as a strategic partner in the launch of the AirRAM due to its longstanding expertise and credibility in the technology sector," said McCormick. "The company's deep dedication to the merchandise it carries and the in-depth product knowledge of its team will allow the many new and category-redefining facets of the AirRAM to be thoroughly communicated to consumers."

"Our ability to demonstrate the AirRAM vacuum in stores every day is key to consumers discovering this incredible new vacuum," said Steven Schwartz, Vice President of Product Development and Merchandising for Brookstone. "This is an area in which we have unmatched experience, and having personally used the AirRAM in my own home, I am confident our Associates will be successful in sharing this revolutionary approach to vacuuming with our customers."

The new vacuum has no bag, no cylinder, no hoses, and no cord, and still outperforms a number of cordless vacuum cleaners, as well as various corded vacuum brands. "My big challenge as a vacuum designer was generating enough suction to get the dirt through long tubes," said Nick Grey, founder of Gtech and inventor of the AirRAM. "Instead, I designed a vacuum that only moves th dirt two inches from the floor to the collection tray, drastically reducing its energy usage without affecting cleaning performance, and allowing dust, dirt and fluff to be compacted into tidy bales that can simply be dropped into the trash." He also noted that size can be deceptive. Since the AirRAM compresses the debris into tidy bales, it maximizes the collection tray's capacity and provides superior cleaning performance and power.

Gtech's AirRAM only uses 100 watts of electricity to fully charge its Lithium Ion battery, powering the vacuum for an average runtime of up to 40 minutes -- double that of numerous cordless vacuums. This means that an average sized-US home can be cleaned on a single battery charge. And, because of Gtech's Fully Utilized Efficient Lithium (F.U.E.L) system and professional grade Lithium-ion technology, consumers are ensured consistent performance until the moment the fuel cell is fully depleted.

Additionally, the AirRAM's lightweight, ergonomic design, coupled with its cordless feature, means that consumers can easily transport the 7.7 lb. unit anywhere in the home, efficiently cleaning carpeted and hard-surface floors alike. The vacuum's Forward Inertia Drive and 28 degree steering also allow for easy maneuverability when cleaning steps and vacuuming tight spaces, such as under couches and coffee tables. Lastly, the AirRAM is smart. It utilizes a unique Data Bridge that allows consumers to communicate with the vacuum's onboard computer via USB (the USB cord will be sold separately for $9.99). By doing so, consumers can calculate the electricity they have saved, check the condition of the F.U.E.L system and even see how many calories were burned while vacuuming. With an Internet connection, consumers can also find cleaning and user information, and leave feedback about their AirRAM experience.

About Gtech:

Gtech is an independent British design company located on a farm in rural Worcestershire. The company was founded by Nick Grey, who had previously worked as the Head of Product Development at VAX, a British vacuum manufacturer. He left the company in 2001 and, initially working from his Worcestershire home, developed the world's first cordless sweeper. In the relatively short time period since then, Gtech has become a formidable force in high-performance cordless floor care and garden products. During this time, Grey and his team of experts have been pushing the boundaries of innovation in cordless floor care and garden products, making Gtech the successful company it is today. Having sold 22 million products in 19 countries worldwide, Gtech has carved out and championed a new cordless sweeper sector. The creation of Gtech USA and the company's expansion into the American market is representative of its continued growth and success around the world. For more information about Gtech, visit www.greytechnology.com.

About Brookstone:

Brookstone is an innovative product development company and multichannel lifestyle retailer. Brookstone operates 300 stores nationwide and in Puerto Rico. Located in high-traffic shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates an e-commerce business that includes the Brookstone catalog and Brookstone.com. Fans of Brookstone are encouraged to Like Brookstone on Facebook, follow on Twitter and The Fancy, and pin on Pinterest.