|[February 27, 2013]
upLynk Unveils Free Server-side Ad Integration as Part of Its Video Streaming Workflow
LOS ANGELES --(Business Wire)--
a video streaming technology provider, today announced free ad
integration, insertion and analytics capabilities as part of its efforts
to simplify the video streaming workflow. The company facilitates HD
adaptive streaming by encoding video to a single non-proprietary format
that plays across all devices. Ad integration is core to the product, so
ads are seamlessly integrated into the content stream, giving users an
HD, TV-like experience without any buffering.
upLynk in-stream ad serving is fundamentally different from the
traditional method. The integration requires no client-side
development or software development kit (SDK). upLynk integrates
with any major ad server to insert dynamic ads into the video before it
leaves the server, while still delivering unique, targeted ads to each
ad insertion eliminates ad failure because it builds on upLynk's unique single
format approach to streaming, eliminating moving parts, increasing
scalability and reducing errors. Ads are automatically integrated into
content on all platforms without any additionl cost or complexity.
"When consumers encounter problems in online video playback they quickly
move on to another service. Client-side video ad insertion frequently
introduces buffering delays and quality issues," says Colin Dixon (News - Alert),
founder and chief analyst of nScreenMedia.
"Server-side ad insertion technology, such as the upLynk solution, helps
make video playback a quality experience, keeping viewers watching
The advantage of server-side ad insertion rather than the traditional
method is that by moving the ad logic to the server, upLynk provides a
better user experience and reduces cost and complexity for both live and
on demand streaming. Ads are included in the adaptive stream,
eliminating the delay while transitioning between content and ads, and
nullifying ad blockers' effectiveness.
"upLynk leverages its unique playback technology to simplify and scale
monetization of both live and on demand video, providing a better
experience for users along the way," said Ken Brueck, Chief Marketing
Officer of upLynk. "Our ad server integration is native to our solution,
so it works flawlessly. upLynk's complete solution eliminates the
headache of maintaining systems that are integrated after-market."
Server-side ad integration can be used for both live and on demand
streaming, providing ultimate flexibility for content publishers. upLynk
replaces live ads with new ones when replaying live-captured content as
video on demand (VOD).
Ads will automatically work on any upLynk-supported platform, like iOS,
Android (News - Alert), Windows 8 apps, Flash, and Roku. With upLynk, if it works on
one platform, it will work everywhere, without an ad SDK.
streams live and on demand adaptive HD video to major platforms and
devices in a fundamentally different way. By using a single adaptive
video format across all devices, upLynk removes the duplicate costs of
encoding, storage, playback, ad insertion and analytics-eliminating
complexity and allowing for simpler, more agile video
workflows. Combined with a simple and predictable pricing model,
upLynk's high quality video is uniquely suited for broadcasters already
involved in a massive deployment or deploying IP video for the first
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