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Valpak Launches New Windows Phone 8 App, Integrates Coupons in Windows Phone Wallet
[February 26, 2013]

Valpak Launches New Windows Phone 8 App, Integrates Coupons in Windows Phone Wallet

(Targeted News Service Via Acquire Media NewsEdge) LARGO, Fla., Feb. 25 -- Cox Target Media's Valpak issued the following news release: Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons (http://www.valpak.com/coupons/home), has launched a Windows Phone 8 app, and will also integrate its coupons onto Windows Phone Wallet, representing Valpak's commitment to be on the forefront of technology.

Windows Phone's Wallet allows consumers to save and redeem coupons, keep airline information, movie tickets and other important information in one convenient space on their handset.

Photos omitted. Click here to view: (http://www.valpak.com/media/press-releases/2013/valpak-integrates-mobile-wallet.jsp) "This app and inclusion in Windows Phone Wallet continues to fulfill our promise to consumers - no matter where they are, or what device they are using - Valpak coupons will be there to help them save money," said Michael Vivio, president of Cox Target Media, provider of Valpak.


The consumer's experience in using the Valpak app (http://www.valpak.com/coupons/show/mobileApps) is simple: there is no purchase necessary, no requirement to sign up for an account and no registration. From a design perspective, it's elegant, intuitive and easy to use. And it all works in real-time seamlessly, with coupons updated and added continuously.

According to Juniper Research (http://www.juniperresearch.com/viewpressrelease.php pr=349), the number of consumers receiving coupons via mobile devices is expected to rise by 30% next year to more than 500 million people.

The redemption value of mobile coupons, driven by better targeting and mobile apps, was projected recently by Jupiter Research to increase from $5.4 billion in 2012 to more than $43 billion by 2016.

"Apps come to life on Windows Phone thanks to features like Live Tiles and integration with a secure mobile Wallet," said Todd Brix, general manager, Windows Phone Apps, Microsoft Corp. "Valpak takes advantage of all of these features to enable users to conveniently store and redeem coupons on the go." With consumer usage of mobile apps growing significantly, Valpak continues to evolve and add enhancements.

In addition to helping consumers save money, the new app and Wallet integration also helps Valpak advertisers, offering yet another distribution platform and another way to get their business in front of consumers.

In addition, Valpak advertisers can take advantage of the Valpak Business Center (https://www.valpakbusinesscenter.com/vbc/index.action;jsessionid=6D1875822A976EB489A7053889C04F7D), a new mobile and online coupon redemption tracking tool, which allows merchants to track coupon redemptions and usage, giving them a better understanding of their customers.

Valpak is the largest North American provider of local print and digital coupons with over 30,000 local merchants at any given time helping consumers save with over 70,000 local offers. Valpak is the first direct marketing company to distribute local coupons across multiple mobile wallets, and the Valpak coupons app is found on the top five major mobile platforms.

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps and online coupons to reach consumers at home and on-the-go.

TNS rk-130226-4218553 StaffFurigay (c) 2013 Targeted News Service

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