[February 25, 2013]

sensewhere to Supply Location Technology to the Brazilian Market's First MVNO

sensewhere [sic.] Ltd, the world leader in indoor positioning technology and location based services, today announced their latest partnership with South America's largest insurance company and Brazil's first MVNO.

sensewhere has integrated its revolutionary positioning technology to deliver bespoke geo-fence features in a combined web and mobile application that will drive new safety and security services for the Brazilian giant. The application is an integral part of the MVNO's core service offering and key to its value proposition and as a major differentiator providing tracking and geo location both indoors and outdoors for commercial, family and personal usage.

Rob Palfreyman, sensewhere's CEO, commented "We are delighted to have been selected asthe technology and service provider of choice by the Brazilian market leader and innovator and the first MVNO entrant in the largest South American market, the adoption of our technology is a testament to the scalability and accuracy of our solution and it is exciting to see our crowd-sourced approach to positioning support new services in one of the world's fastest growing mobile markets.

Based on geowhere, the product has been developed and tailored for sensewhere's new client offering geo-fencing capabilities that include:

Rich features for commercial, family and friend security.

Supports multiple standards of message notification and distribution.

Fully configurable indoor and outdoor maps available.

Custom settings for privacy and security.

The service will also provide tracking facilities of the company's own vehicles which number in the thousands.

Full web and mobile features include real time location check-ins, monitoring and notifications, panic button and emergency call.

The application is available for both Android (News - Alert) and IOS operating systems.

sensewhere in conjunction with Mobile Life Do Brasil our local Brazilian and regional integrator partner are looking forward to the new venture and towards expanding our presence throughout South America.

The application is available now.

- ENDS -

About sensewhere:

sensewhere Ltd. is a world leader in hyper-local and indoor positioning solutions. sensewhere's technology enables precise location information in areas where there is no or inaccurate GPS satellite data such as indoors or in tight urban areas. Key aspects of the technology are based on software algorithms which uses all available location data whether GPS, A-GPS, Wi-Fi, Bluetooth or sensewhere proprietary software to create accurate and fast location information.

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