89 Degrees Launches Echo
Feb 20, 2013 (Close-Up Media via COMTEX) --
89 Degrees, a customer engagement agency, announced that it has launched a new service, Echo, an email capabilities & health optimization plan that maximizes email investments for increased impact and ROI.
"Industry surveys show that the amount of email sent by retailers in 2012 jumped by at least 19 percent, and with good reason," said Arthur Sweetser, CMO of 89 Degrees and recent speaker at the Email Evolution Conference. "Email is evolving and remains highly profitable; the evidence keeps mounting and businesses know it is a smart bet for their budgets."
According to a release, 89 Degrees also hears from many marketers that are convinced of emails' value, but still don't know if they are making the most of their investment. Or they may not be achieving the growth numbers on which they were counting.
"When businesses are allocating a sizable portion of their marketing budget to email marketing, they want to be sure they are spending smart," continued Sweetser. "That's why we introduced Echo - to help marketers reach and exceed their goals, increasing their success with each following campaign."
Echo noted the three stages of Email Capabilities & Health Optimization
1. SWOT Analysis of current email marketing program
89 Degrees will review current campaign performance metrics, list health, creative, business rules, and segmentation related to marketers' email programs. Their SWOT deliverable includes benchmarked performance metrics, implications, and opportunities for near term and long term email program enhancements.
2. Infrastructure Audit: Are the people, processes, and technology in place to deliver, grow, and optimize email marketing
Marketers need to know if they are driving more efficient revenue through their email program each year. 89 Degrees will review business' current technology infrastructure, software tools, and processes to identify what works and what might need improvement or optimization. They will especially address these key areas:
-Data and website hosting, latest advances in cloud computing, and SaaS
-Data privacy and security and adherence to best practices
-Integration points with 3rd parties (data exchange, APIs, web services)
-Software tools and balance between ROI
-Email design and layout, adherence to best practices, responsive layout, and email rendering on mobile devices
-Seamless integration between your emails and landing websites
-Choice of development technologies, open standards, project maintainability and portability
3. Follow a Roadmap for High Value, High Performing Email Marketing89 Degree's PACE Assessment will guide:
-Optimum process and organizational structure for email marketing
-Database enhancement requirements
-Segmentation business rules
-New reporting and measurement requirements
-Email template and content management requirements for dynamic messaging
-Email marketing calendar/ promotion including contact frequency/ cadence policy
-Resourcing requirements - internal and external
-Implementation sequencing and timing of recommendations
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