Spoke Chosen to Help STV Increase Interaction with its Consumers
Feb 14, 2013 (M2 PRESSWIRE via COMTEX) --
Consumer engagement specialists Spoke are proud to have won the tender for a two year contract with STV. Spoke has been tasked with creatively increasing interaction between STV and its consumers, to help them build relationships and connect with communities on air and online.
Spoke, who offer social TV and other interactive services for numerous broadcasters, will become STV's partner for the provision of mobile and other interactive services.
STV broadcasts on Channel 3 in Scotland, reaching over 4 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain's Got Talent, strong home-grown productions and the most comprehensive local news service in the UK. STV has also recently been awarded Local TV licenses for Edinburgh and Glasgow.
Elizabeth Partyka, Deputy Director of Channels at STV, said: "We understand the importance of engaging with our consumers across multiple platforms. We chose to partner with Spoke because of their experience providing interactive services to other broadcasters and digital media companies but also because of their creative ability and deep understanding of cross-platform consumer engagement."
Jane Thomas, Interactive Services Director for Broadcast at Spoke, commented on the win: "We're delighted to add STV to our portfolio of broadcast clients. Being creative partner and service provider will allow Spoke to demonstrate our creativity and trusted service delivery and we look forward to implementing innovative ideas to increase interaction between STV and their consumers."
Spoke (www.spoke-interactive.com) are consumer engagement experts, specialising in mobile and interactive solutions for brands, agencies, media owners and charities. Spoke provide everything from strategy and creative concept development to implementation, management and analysis for a broad range of interactive and mobile services, Social TV and donation and payment solutions. Clients include BBC, Channel 5, Comic Relief, Hearst Magazines, News International, IPC Media, NHS, the Disasters Emergency Committee and many others.
Spoke was previously Telecom Express Ltd.
STV reaches over 4 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain's Got Talent, strong home-grown productions and the most comprehensive local news service in the UK.
STV Productions is one of the UK's leading content businesses, with ambitious plans for growth and expansion in the UK and overseas. The company has a record of success across a range of genres including drama, factual and entertainment, producing a wide range of programmes for a variety of networks, including Catchphrase and Fake Reaction for ITV1 and ITV2, ratings success Antiques Road Trip for BBC Two and drama The Poison Tree for ITV1.
STV's digital business incorporates Scotland's most popular commercial media website, stv.tv, home to the STV Player and comprehensive news, sport and entertainment services. In 2011 STV launched STV Local, a network of websites - online and on mobile - for communities, towns and cities across Scotland.
STV content is available across multi platforms including iPhone, Android and PS3.
Lisa Moore, Marketing Manager, Spoke
Phone: +44(0)20 7053 7000
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