|[February 11, 2013]
Dyn Demonstrates Innovation In The Email Deliverability Marketplace
MANCHESTER, N.H. --(Business Wire)--
After two years of amassing a globally diverse roster of
well-known and much-used enterprise clients, Dyn (News - Alert) announced today that
Email Delivery - their enterprise email product - is in
position to capitalize on the growing trend of businesses outsourcing
their enterprise transactional email infrastructure.
Long synonymous with DNS
(web speed, traffic management, etc.), the worldwide leader in Internet
Infrastructure as a Service (IaaS) rocketed to success by predicating
that more and more companies would move to outsource their DNS
infrastructure needs, positioning the company to take advantage of that
In 2011, they foresaw the same thing with enterprise transactional
email and acquired
SendLabs. Realizing the fundamental infrastructure
problems that email clients are experiencing, Dyn shifted focus from a
full-service approach to the backend solution instead, ensuring
reputable senders get their email to the inbox.
"Deliverability is a major issue, especially for our e-commerce
and Web 2.0 clients whose apps have automated bulk and transactional
email functionality," said Kyle York (News - Alert), Dyn Chief Revenue Officer. "We
provide our customers with another great infrastructure service and
couldn't be more ready to help tell the story about why."
DynECT Email elivery delivers 960 million messages per month
(approximately 32 million per day) for global enterprise companies
including big brands like Box (News - Alert), Seeking
These clients put their trust in Dyn because they have turned
email delivery from an art into a science by transforming manual insight
into automated reporting - a key difference between Dyn and its
"SkillPages has significantly increased its user base over the
last year," said Mark Nunan, Head of Revenue at SkillPages.
"Scaling to this level over a relatively short period of time creates
its own challenges, such as email deliverability. Dyn
helped us to ramp up quickly and use innovative tools such as automatic
seeding and throttling with ease. The scientific approach and the
in-depth analysis they provide is best of breed."
By handling the sending of their customers' email, Dyn is in a
unique position to provide insight and sophisticated reporting into
their customer's deliverability.
Examples of internal services the DynECT Email Delivery team uses
to make their recommendations to clients for increased deliverability
include: inbox insight; automatic seeding (an improvement over
campaign-based seeding), content checking and automated blocklist and
"A lot of email delivery companies don't see the full picture
because they're doing it manually," said Mike Veilleux, Dyn Director of
Email Product. "Dyn does and we've built an infrastructure around
turning manual consulting into an automated science. This information
helps us make informed decisions on how to increase deliverability
quickly. While the rest of the industry is guessing, we're working with
Other experts in the email space are taking notice of the work Dyn
"Dyn is really looking at email with fresh eyes," said Richard
Turcott, CEO of Mill33,
an email marketing service provider, and former CMO of Constant Contact (News - Alert).
"They are addressing and solving problems most others in the space are
just realizing exist. Dyn is changing the email space."
Incorporated in 2001, Dyn is the worldwide Internet Infrastructure as a
Service (IaaS) leader, powering Managed
DNS, Traffic Management, Email
Delivery & Email Reporting for more than four
million enterprise, small business and personal users. With nearly 20
data centers around the world and industry-leading uptime for over 10
years, Dyn's commitment to customer relationships and engineering
excellence shines every day. Uptime is the Bottom Line.
[ Back To TMCnet.com's Homepage ]