Kaon Develops the First Ever B2B Mobile Product App Where Users Can Interact With Content as It Is Still Downloading
MAYNARD, MA, Feb 04, 2013 (MARKETWIRE via COMTEX) --
Kaon Interactive, the leading provider of interactive 3D product
marketing applications, today announced its innovation of the first
mobile B2B product app EVER to give users the best of both 'online'
and 'offline' download capabilities, by providing them with immediate
access to app content while they are still in the process of
downloading data. The first of its kind, the Kaon 'Quick Start'
functionality, greatly enhances the end-user experience regardless of
Internet bandwidth constraints.
Prior to this Quick Start technology innovation, mobile product apps
could only be used in one of two ways: online or offline. For offline
apps, large content needs to be 100-percent downloaded from the
Internet onto a mobile device prior to any end-user accessibility.
However, once downloaded, content now becomes available for use
anytime, anywhere. Conversely, for online apps, users are able to
obtain instant gratification and immediate accessibility to content
if connected to the Internet, but at tradeshows, sales meetings and
remote locations where Internet connectivity is difficult to obtain,
the availability of online apps is limited. Never before has any B2B
mobile product app provided users with the best of both online and
offline capabilities: giving them the ability to download content to
their device for offline use, while at the same time allowing
immediate access to the content, as it downloads.
This groundbreaking Quick Start innovation was created by Kaon
Interactive, so that global sales teams and channel partners who
struggle with poor Internet bandwidth (in hotels, conference centers,
remote locations, etc.) could immediately download and access their
Kaon 3D Product App from anywhere in the world. With the speed of
"zero to 3D in 30 seconds," the Kaon 3D Product App allows B2B
salespeople to now bring all of their virtual 3D products catalogs
with them on the go, greatly enhancing the end-user experience and
accelerating the sales cycle.
"When every second of the sales process counts, we believe our Quick
Start technology will help change the way users immediately interact
with Kaon's mobile apps. These mobile apps arm global sales teams
with 3D product demonstrations, interactive solutions stories, and
business intelligence that help win deals," said Joshua Smith, CTO of
Kaon Interactive. "We're excited to be bringing innovation into the
product sales and marketing arena by being the first to blend the
best of online and offline app capabilities together."
About Kaon 3D Product App
The Kaon 3D Product App offers a unique,
agile and interactive 3D product marketing solution for a variety of
industries, including networking/telecom hardware, industrial
manufacturing equipment, medical/scientific instruments and computer
hardware companies who need to quickly and interactively demonstrate
their extensive product catalogs virtually on iPads(R), iPhones(R),
and Android mobile devices.
Using touch screens on mobile devices, B2B customers are put in the
driver's seat, controlling their own interactive product experience
based on individual preference. Kaon's 3D Product Models allow users
-- Experience products from every angle (e.g. rotate, spin and interact)
-- Explore options and features (e.g. opening drawers, retrofit
-- Better understand a product's workflow and process through an
About Kaon Interactive
Founded in 1996, Kaon Interactive provides
interactive 3D product marketing applications that help B2B marketers
and salespeople consistently demonstrate and differentiate products
anywhere anytime and turn prospects into customers. By combining
touch screen, interactive features with 3D photo-realism, Kaon's 3D
Product Models transform product marketing content into visual
product storytelling experiences to deepen customer engagement,
reduce marketing expenses and accelerate the sales cycle. More than
4,000 Kaon interactive applications are being used at worldwide at
trade shows, remote sales demonstrations, product launches, executive
briefing centers, and on customer and partner websites by leading
global product manufacturing companies including Cisco, Juniper
Networks, BD, GE Industrial, Waters and Belden. To experience a
demonstration and learn more about Kaon or pricing, visit
www.kaon.com or call us at 978-344-4106.
Copyright (c) 2000-2013 Kaon Interactive, Inc. All rights reserved.
All other trademarks are the property of their respective owners.
Red Javelin Communications, Inc.
SOURCE: Kaon Interactive
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