|[January 29, 2013]
Introducing MarketView - The First White-Label e-Commerce Solution for Self-Serve Ticketing and Event Management
TORONTO --(Business Wire)--
is transforming the world of event ticketing with the launch of MarketView,
the first white-label, self-serve e-commerce and CRM solution. With
MarketView any organization can enter the rapidly growing self-serve
event management market and create a unique consumer engagement channel.
"MarketView is an innovative, cloud-based platform that eliminates the
barriers to entry for organizations that want to enter the self-serve
event management and ticketing market," said Mark Fowlie, President and
COO of AudienceView. "Coupling an organization's investment in regional
or geographical ticketing services with MarketView allows any
organization to target the emerging self-serve market, not only for
general admission tickets but reserved seating as well. It's a natural
bridge for organizations that see value in associating their brand with
indie music, amateur sports, community arts, fundraisers, festivals and
Self-serve has emerged as a massive new long-tail opportunity in the
global ticketing market and it continues to grow at a rapid pace. In
just a few years, there has been a huge increase in the number and types
of events that are being ticketed electronically.
MarketView was purpose built so that any organization can offer
self-serve ticketing quickly, affordably and profitably. Developed upon
the widely deployed AudienceView e-commerce platform, MarketView is a
best-in-class solution providing more features and functionality than
other currently available self-serve platforms.
For end users, MarketView is a strong, reliable solution that anyone can
use to operate with the same efficiency and professionalism as the
largest global entertainment powerhouses.
The Ticket to Business Transformation
Ticketing service providers can now readily create new revenue streams,
rapidly grow market share and increase the types and sizes of events
that can be profitably serviced. MarketView also increases overall reach
through no-charge free events, growing the customer database used to
market an organization's entire portfolio of upcoming shows, merchandise
In turn, MarketView is thefirst solution that enables event organizers
of any size to rapidly launch new events through a cloud-based
e-commerce platform. It eliminates the technology barriers of a
traditional ticketing system yet provides the same high-level features
through a self-serve portal, which event organizers can use directly to
launch world-class events, sell merchandise, collect donations and
manage loyalty programs.
"With MarketView, even non-ticketing organizations can use their market
expertise and brand equity to rapidly grow their business, reach more
consumers and effectively build new channels for valuable customer
interaction. We envision large consumer-facing brands using their global
reach to offer self-serve ticketing that augments their current customer
touch points and builds more awareness within niche markets and/or
target demographics," adds Fowlie.
How It Works
MarketView's sophisticated, user-friendly technology enables event
organizers to create a customizable events page, sell and distribute
tickets, promote social-event discovery, understand who is coming and
get paid in a seamless fashion, leaving more time to manage their
events. Event organizers will benefit from MarketView's comprehensive
feature set, including:
Self-serve event management to run an extraordinary event.
Self-serve general admission and reserved seat ticketing.
Intuitive user interface to empower sales and/or registrations.
Self-serve e-commerce to upsell with merchandise and/or donation
Integrated sales channels (online, mobile, tablet, Facebook (News - Alert)) for
anytime, anywhere consumer experience.
Self-serve marketing, communication and social promotion tools to
generate attendance, leveraging viral marketing and increasing overall
Access control to move attendees safely and efficiently inside any
Self-serve, real-time event reports and metrics to measure success.
Secure e-commerce gateway to collect payment instantly.
Automated settlement process ensures payment to event organizer.
Extraordinary customer experience transforms attendees into
Additional information about MarketView is available via the
AudienceView website (www.audienceview.com/marketview).
Private demonstrations are available for qualifying organizations by
or visiting the AudienceView booth (# 403) at the 34th annual INTIX
Conference and Exhibition in Orlando, Florida (January 29 to 31,
MarketView will be unveiled in a public presentation at Ticketing
Technology Forum, which takes place March 19 to 20, 2013 in London,
AudienceView provides a fully integrated, web-based ticketing, CRM and
fundraising solution to more than 170 sports, arts, entertainment and
non-traditional ticketing organizations worldwide. Supporting both
in-house and hosted ticketing models, AudienceView's white-label
solution offers the ability to create unlimited online brands, control
your venue and event data, access real-time business data and interact
directly with your customers. AudienceView's leading-edge solution opens
the door to superior venue management, an enhanced customer experience
and ultimately, increased revenue. For more information about
AudienceView, please visit AudienceView.com
or connect with the company on Facebook (http://www.facebook.com/audienceview)
and Twitter (News - Alert) @AudienceView (http://twitter.com/AudienceView).
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