|[January 17, 2013]
QuickPlay Media Announces Support for Closed Captioning
TORONTO --(Business Wire)--
Media, the leading provider of cloud-based managed service solutions
for the distribution of premium media to IP-connected devices, today
announced the availability of closed captioning support for its Live
Demand multiscreen video solutions. Using its cloud-based OpenVideo
platform, QuickPlay ingests, extracts and encodes closed captioning data
from a variety of video formats - enabling mobile TV service providers
to integrate closed captioning into their premium mobile video services.
Last September, the FCC (News - Alert) mandated that all episodic content delivered
over IP networks must have closed captioning, under the Twenty-First
Century Communications and Video Accessibility Act of 2010.
Implementing closed captioning into a multiscreen service is a challenge
for mobile TV service providers as there are currenty multiple
standards for closed captioning formats. In many cases, content
providers either do not provide captioning data or supply variations
that are unsupported on today's popular mobile TV devices. This creates
increasing complexity in the ingestion, management and delivery of
content with high-quality closed captioning.
QuickPlay's OpenVideo platform simplifies the ingestion process by
taking the closed captioning data, whether embedded or in a sidecar, and
normalizing it in combination with player support to be compatible for
viewing across iOS, Android (News - Alert) and Windows devices. OpenVideo then runs the
content through standard encoding and media transformation processes to
add DRM, device profiles and packaging information. If content providers
have failed to provide closed captioning data, the content is flagged as
an exception and the service provider is notified of the non-compliance.
QuickPlay has also introduced a user friendly toggle on the client
application enabling consumers to easily turn closed captioning on or
off while viewing streams or downloads.
U-verse is one mobile TV service provider using QuickPlay's closed
captioning service to quickly and cost-effectively offer its subscribers
this advanced service, while complying with FCC regulations. As part of
its managed services offerings, QuickPlay works with content providers
on behalf of AT&T (News - Alert), who serve video and closed captioning files in many
different formats. The files are either embedded in the video or as a
separate file that includes metadata to match the captioning with the
video content. QuickPlay's automated ingestion system supports embedded
or separate closed captioning metadata, which is then packaged into a
single format for playout. This ensures a high-quality playback
experience in an easy-to-use service for AT&T U-verse customers to
access on the iPhone (News - Alert) or iPad, or with an Android device.
"Closed captions not only greatly enhance the mobile video viewing
experience for people with hearing impairments, but they drive up
overall viewership numbers," said Kavi Maharajh, QuickPlay's VP of
Product and Research Development. "QuickPlay is dedicated to ensuring
that our customers meet regulatory requirements. More importantly, we
help them do it in a cost effective way that enables them to continue to
offer a high-quality of service to their subscribers."
About QuickPlay Media
QuickPlay Media is the leading
provider of managed service solutions for the distribution of premium
video to IP-connected devices. Successfully used by the world's largest
communications and media companies, QuickPlay's cloud-based OpenVideo
platform provides the most scalable and secure way for companies to
deliver engaging multiscreen entertainment experiences. For more
information, please follow QuickPlay Media on Twitter (News - Alert) at
@quickplaymedia. Interested parties can also follow QuickPlay on
Facebook at www.facebook.com/quickplaymedia.
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