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Reply.com Hires Chris Mancini as Chief Marketing Officer
SAN RAMON, CA, Jan 15, 2013 (MARKETWIRE via COMTEX) --
Reply.com, the leading marketplace for local advertisers, today
announced that Chris Mancini has joined the company as its chief
marketing officer. Reply.com also announced that it has reached 1
million auctions per day and 26 million local consumer visits per
month across all of its properties. These increases point to the
success of Reply.com's marketplace for local advertisers, which is
recognized as the most effective way for local advertisers to reach
their target consumers.
Mancini brings over 12 years' experience in performance-based online
marketing operations and management. Prior to joining Reply.com,
Mancini spent two years as EVP and General Manager at QualityHealth,
where he was responsible for consumer experience, client marketing,
operations, media, client services and analytics. Before that,
Mancini spent more than 10 years at QuinStreet, where he was
instrumental in helping the company grow to over $300M in revenue and
complete an IPO. As SVP and GM at QuinStreet, Mancini launched the
company into new verticals and spearheaded efforts to form
partnerships with Fortune 1000 companies and leading industry
partners.
"We're thrilled to have Chris join the Reply.com team. We have seen
significant increase in budgets from advertisers using our
marketplace, and we anticipate this trend to continue in 2013 and
beyond. Reaching 1 million auctions per day is just another proof
point that local advertising offered in proper format is essential in
bringing local advertisers to the internet in a meaningful way," said
Payam Zamani, founder and CEO of Reply.com. "I am confident that
Chris' expertise in online advertising and strategic partnerships
will be instrumental as we accelerate the growth of our traffic and
meet the needs of our advertisers."
Reply.com also announced today that it is now supporting more than 1
million advertising auctions per day in the company's real-time
auction marketplace and hosts 26 million local consumer visits per
month across all of its properties including MerchantCircle.com,
Contractors.com, iMotors.com among others. An auction represents the
process through which a consumer is matched with a local service
provider for their given inquiry. For example, when a request to be
matched with a roofing contractor in a specific zip code on
Contractors.com is made, the consumer's request on a realtime basis
is auctioned to determine its value if distributed as a "lead" or an
Enhanced Click(TM) (a consumer generated click including consumers
service need and zip code where service needs to be rendered). This
is a format that is supported by the Reply.com marketplace and is
necessary for local advertisers. Within milliseconds the marketplace
matches the consumer with their requested service provider and the
auction is completed.
"Reply.com is at a very exciting and interesting point in time,
especially as the market is shifting dollars to local online
advertising as a more cost-effective way to reach the right
audiences," said Mancini. "Advertisers and publishers in the
Reply.com marketplace are realizing profits and reaching audiences in
ways only dreamed of 10 years ago. I'm truly thrilled to be joining
such a talented team and am hopeful I can add tremendous value from
day one."
About Reply.com, Inc.
Reply.com, Inc. operates the leading
marketplace for locally-targeted advertisers. Reply.com's platform
provides advertisers of all sizes with a simple and scalable solution
for locally-targeted marketing. Reply.com owns and operates many
destination sites including iMotors.com, Contractors.com and
MerchantCircle.com, which is the largest online network of local
business owners in the nation with over 1.4 million member merchants
and 17 million monthly local consumer visits. To learn more about
Reply.com, please visit www.reply.com.
Media Contacts
Rachel Kahn
Sparkpr for Reply.com
Email Contact
(415) 321-1881
SOURCE: Reply.com, Inc.
http://www2.marketwire.com/mw/emailprcntct id=B91B86DDC3922EE3
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