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Retalix Launches Retalix 10 Customer & Marketing Suite
[January 14, 2013]

Retalix Launches Retalix 10 Customer & Marketing Suite

RA'ANANA, Israel and NEW YORK, Jan. 14, 2013 /PRNewswire via COMTEX/ -- Retalix® Ltd. (Nasdaq: RTLX), a leading global provider of software and services to high volume, high complexity retailers, announced today that it is expanding its Retalix 10 offering with the newly launched Retalix 10 Customer & Marketing Suite. Leveraging the Retalix 10 retail platform, the new Customer & Marketing Suite is tailored specifically to the needs of the retail industry and enables retailers to seamlessly manage customer-centric offers and marketing initiatives across a broad range of interaction channels and shopper touch points to ultimately deliver a true omni-channel experience.

(Logo: http://photos.prnewswire.com/prnh/20120920/MM78419LOGO ) Capitalizing on Retalix's vast experience in loyalty and promotions, the suite adds robust loyalty and campaign management functionality to the Retalix 10 retail platform's powerful central management capabilities. Among its many benefits, the Retalix 10 Customer & Marketing Suite: -- Provides retailers with a holistic view of the customer -- Supports popular communication channels including social networks, dedicated portals, paper and digital coupons, emails, text messages, mobile marketing and location-based campaigns -- Allows launching of personalized promotions and one-to-one marketing messages "I am very excited to announce the launch of this latest addition to the Retalix 10 family, which is a clear demonstration of Retalix's continued commitment to innovation, and to providing the best possible retail solutions," said Retalix CEO Shuky Sheffer. "Retalix 10 Customer & Marketing Suite is an enhanced evolution of our successful Loyalty & Promotion solution offering. It is backed by the very same architecture powering our Retail Future Ready® Retalix 10 Store & Sales Channels Suite, adding a customer-centric layer to enable a total experience that extends customer interaction beyond the store and the act of shopping throughout every possible phase - before, during and after the shopping cycle." The Retalix 10 Customer & Marketing Suite will be presented at the Retalix booth (#2031) at the National Retail Federation (NRF)'s 102nd Annual Convention and Expo, January 13-16, 2013 at the Jacob K. Javits Convention Center in New York City.

For more information on the Retalix 10 Customer & Marketing Suite, visit: http://www.retalix.com/products/retalix-10-customer-marketing-suite About Retalix Retalix is a leading global provider of innovative software and services to high volume, high complexity retailers, including supermarkets, convenience stores, fuel stations, drugstores and department stores. The company's products and services help its customers to manage and optimize their retail operations, differentiate their brand and build consumer loyalty, while providing retailers with the flexibility and scalability to support ongoing business transformation and growth. Retalix offers solutions for point-of-sale (POS), sales channels and in-store management (including mobile and e-commerce), customer management and marketing, merchandising, and logistics. By leveraging a multitude of deployment options, including Software-As-A-Service (SaaS), Retalix serves a large customer base of approximately 70,000 stores across more than 50 countries worldwide. The Company's headquarters are located in Ra'anana, Israel, and its North America headquarters are located in Plano, Texas. Retalix stock trades on the NASDAQ and the Tel Aviv Stock Exchange.


For more information, visit http://www.retalix.com, the contents of which are not part of this press release. Follow Retalix on Twitter: @Retalix.

Retalix is a registered trademark of Retalix Ltd. in the United States and in other countries. The names of actual companies, products and services mentioned herein may be the trademarks of their respective owners.

Safe Harbor for Forward-Looking Statements: Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and U.S. federal securities laws. For example, the statements regarding the future rollout of deployment of Retalix solutions and the performance goals that Retalix customers are trying to achieve by deploying such solutions all include forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Retalix, including revenues, income and expenses, to be materially different from any future results, performance or achievements or other guidance or outlooks expressed or implied by such forward-looking statements. Such factors include risks relating to Retalix's anticipated future financial performance and growth, continued roll-outs with existing customers, continued interest in Retalix's new platforms, the perception by leading retailers of Retalix's reputation, the potential benefits to food and fuel retailers and distributors, expansion into new geographic markets, and other factors over which Retalix may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. Readers are referred to the reports and documents filed by Retalix with the Securities and Exchange Commission, including Retalix's Annual Report on Form 20-F for the year ended December 31, 2011, for a discussion of these and other important risk factors. Except as required by law, Retalix undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events.

For media information: For corporate affairs: Brad Prizer Zviki Shimon Retalix Ltd. Retalix Ltd.

+1-877-573-7193 +1-877-573-7193 x6283 brad.prizer@retalix.com Investors@retalix.com SOURCE Retalix Ltd.

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