Robi Axiata Chooses Comptel Social Links to Automate Customer Engagement
Jan 07, 2013 (Close-Up Media via COMTEX) --
Comptel Corp. announced that Robi Axiata has chosen Comptel Social Links to help it become a leading mobile operator in Bangladesh.
According to a release, the communications service provider (CSP) will replace its manual marketing campaign management and analytics tools with Comptel's technology, to automate contextually-relevant interactions, provide a better customer experience and drive business performance improvements.
Leveraging Comptel Social Links, including its Social Network Analysis (SNA) capabilities, Robi will be able to step up its micro-campaigning significantly. The CSP will be able to detect and prevent multi-SIM usage, identify and reduce churn, and predict customers' future propensity for product upsells. Plus, Comptel's predictive analytics technology will enable Robi to segment marketing based on customers' usage, interests, location, and inclination to churn and influence, as well as utilise advanced offer management to upsell products and services.
"Customers are at the heart of our business, and catering to their interests has always been a key goal for us," said Pradeep Shiravastava, Chief Marketing Officer Market Operation, Robi Axiata. "With Comptel Social Links, we're confident that we can achieve an even higher level of customer satisfaction by amplifying our marketing campaigns with truly comprehensive insights into their behaviours, needs and desires. The benefits Comptel Social Links will bring are boundless, and we're looking forward to seeing the results."
"With fierce competition at every corner, CSPs must make differentiation a priority in order to stay relevant. One of the key ways to accomplish this is through contextually-relevant, and even better automated, customer interactions," said Timo Koistinen, senior vice president, Asia Pacific, Comptel. "Comptel Social Links, along with its SNA capabilities, will give Robi the edge it needs to keep customers engaged and realise significant benefits, especially churn prevention, bettering its bottom line."
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