Avangate Gets Feature in Forrester's 'Market Overview: Subscription And Recurring Billing Solutions 2012'
Dec 18, 2012 (Close-Up Media via COMTEX) --
Avangate, an agile Commerce service provider trusted by thousands of software and SaaS companies to grow their businesses worldwide through any channel and any model, announced its inclusion in "Market Overview: Subscription And Recurring Billing Solutions 2012", Forrester Research, December 2012.
According to a release, the report shares tactics for evaluating subscription billing options and highlights eight key vendors, including the Avangate platform and its capabilities designed to support the software and SaaS verticals.
To eBusiness professionals working for software, gaming or publishing firms, the Company said Forrester advises to evaluate the vendors identified in this report as "digital commerce solutions", a category under which Avangate is named. "These solutions have sophisticated product catalog management and merchandising tools that are necessary when managing, marketing, and monetizing [digital] products." As part of the recommendation, Forrester advises eBusiness professionals to look at various capabilities, including: supported business models, front-end experience integration tools, globalization capabilities, retention management, marketing, subscription life cycle management as well as security and scalability.
Report author Forrester Senior Analyst Peter Sheldon serving eBusiness and channel strategy professionals said, "eBusiness professionals need the flexibility to rapidly adjust their pricing strategy or even fundamentally shift the direction of their business model in response to new disruptive startups and competitive product innovations." The report adds, "at the heart of the value proposition that recurring billing solutions offer is the flexibility to easily experiment with new business models without having to rebuild or relaunch the underlying products or services that they support."
Of the vendors interviewed, Avangate was evaluated by Forrester as having "an effective set of subscription billing capabilities." The report continues that "the core platform is modular, supporting subscriptions and other revenue models across multiple channels: direct eCommerce, reseller/channel management, and affiliates. In addition, the company's platform is layered, supporting a fully configurable web-based storefront, APIs for integration with alternative touchpoints, and customer management tools for A/B testing, notifications, and renewal management."
"Software and SaaS companies need digital commerce platforms such as Avangate to go beyond just subscriptions and support the complexity of selling across geographies, channels, and customer segments. Moreover, Avangate offers powerful, flexible subscription tools as part of a complete Commerce solution that helps vendors experiment with dynamic subscriptions and service options, while continually keeping the end customer in mind," noted Carl Theobald, Chief Executive Officer, Avangate. "Our inclusion in this key report is, in our opinion, a great validation of our strategy and capabilities for this industry."
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