|[December 17, 2012]
Is this 1992 or 2013? Microsoft, IBM, RIM Reinvent Themselves for the Social, Collaborative Enterprise
BOSTON --(Business Wire)--
the social software company, today released 2013 predictions for the enterprise
social and mobile industry by CEO and co-founder Yaacov Cohen. Cohen
sees social and collaborative processes becoming fully integrated into
business workers' daily habits, as opposed to being individual silos
supported by a separate set of tools. Specifically, the proliferation
and adoption of Microsoft's SharePoint and IBM's (News - Alert) Connections place these
traditional enterprise leaders back in the center of the business with
key social collaboration platforms. And RIM's re-entry into the
enterprise mobile market with BlackBerry (News - Alert) Enterprise Server 10 (BES 10)
and BlackBerry 10 devices will signal its renaissance as a secure mobile
player in the enterprise.
Here's Cohen's rationale. Do you agree we are
"back to the future" and beyond
The desire for secure mobile - The explosion of iPad usage is
driving an insatiable desire to use the iPad at work. However, data
stored on the iPad is at risk if the device is stolen or lost, and
Apple (News - Alert) doesn't have a native solution. But there's hope…
The release of BES 10 - With this release, RIM is going back to
its roots as the leading secure mobile enterprise solution. Initally
it was through secure proprietary devices; this time it is embracing
its rivals by securing all mobile devices: iOS, Android and the new
Blackberry 10. The strategy of supporting competing devices will not
only grow the iPad market, but it will also be the impetus for RIM's
Microsoft's acquisition of Yammer (News - Alert) - "Microsoft" and "cool"
are two words which normally don't go together. But with
Microsoft's acquisition of Yammer, Microsoft is now in the driver's
seat to deliver the social experience to the millions of Office
users. Yammer, combined with other Office products like SharePoint,
will make Office social and for the first time combine business
processes with social activities.
The Microsoft Cloud - Microsoft's entrenchment in the business
world will pole vault its new Office cloud to becoming a serious
player very quickly. All the advantages of a SaaS offering, attractive
pricing and a familiar set of tools will make it hard for competitors
to rival Microsoft in the enterprise cloud arena.
Social business initiative - IBM continues to make a push and
significant investments into helping organizations build a social
Integration with entrenched products - IBM Connections version
4.0 presents an exciting new social and collaboration offering with
out-of-the-box integration with Microsoft Outlook. Like RIM,
integrating with entrenched competitive products like Microsoft's will
"Social interactions and collaboration will become an integral part of
employees' daily workflow and business processes. Users will not be
relegated to an isolated set of productivity tools," said Cohen. "The
integration between collaboration/social products and enterprise
business software will breathe new life into old behemoths. Most
notably, the emergence of meaningful activity streams in enterprise
applications will become mainstream."
to Tweet: harmon.ie CEO Yaacov Cohen sees #socialbusiness
triggering the renaissance of #Microsoft, #IBM & #RIM #mobile,
harmon.ie provides software solutions to advance the social user
experience by aggregating document collaboration, enterprise social
networking and other social tools into the email client and mobile
devices. Thousands of businesses including Continental Corporation,
BearingPoint and Amway use harmon.ie to vastly increase user adoption of
applications such as Microsoft SharePoint, IBM® Connections,
and Google (News - Alert) Docs™ for social and collaboration functions.
harmon.ie is a Microsoft Gold Competency ISV Partner. For more
information, visit http://harmon.ie/.
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