|[December 11, 2012]
Murad Names Suzanne Dawson Chief Marketing Officer
EL SEGUNDO, Calif. --(Business Wire)--
Murad Inc. announced that Suzanne Dawson has joined the Murad Family as
Chief Marketing Officer, overseeing all global marketing including brand
development, advertising, public relations, creative, and education, for
products, services, and new market opportunities, reporting to Richard
Murad, General Manager. In this role, Dawson will be responsible for
driving brand growth and equity through global initiatives, identifying
new market opportunities, driving product development, increasing
consumer engagement and brand profitability and developing an overall
growth strategy for the company.
"Suzanne's global experience and expertise will be highly beneficial to
Murad," said Richard Murad, General Manager of Murad, Inc. "With her
entrepreneurial spirit and proven track record, I am confident that
Suzanne will play a crucial role in leading the overall growth strategy
for the company and will successfully drive brand growth, which will
allow the company to continue to transform the skin and lives of current
and future customers around he world."
Dawson comes to Murad from Estee Lauder Group and has more than 25 years
experience in the beauty and cosmetic industries and, having worked on 3
continents, brings a global perspective to the company. Most recently,
Dawson was the Vice President, Global Innovation, where she was
responsible for corporate strategy of the hair care and natural & green
categories. Prior to that, Dawson joined Aveda Corporation as Executive
Director, Global Spa Development and was subsequently promoted to Vice
President, Global Marketing in 2005, where she substantially grew market
share, sales and profit and was responsible for bringing to market some
of Aveda's most successful products, which represented 29% of global
In addition to her corporate experience, Dawson is an entrepreneur who,
since her 20's, has owned several highly successful businesses & beauty
brands. Born in India and a native of Australia, Dawson holds a Bachelor
of Business in Marketing from Monash University in Australia.
ABOUT MURAD, INC.
Founded in 1989 by Dr. Howard Murad - board certified dermatologist,
trained pharmacist and pioneer of the clinical skincare movement -
Murad, Inc. is an innovative, science-based skincare line that delivers
high-performance topical and internal skincare products. Dr. Murad's
exceptional depth of experience and pharmaceutical training have enabled
him to design innovative formulas to help his patients resolve their
skin concerns more rapidly and has inspired him to develop a
breakthrough approach to care called Inclusive Health®, which is
recognized as an institution that helps people discover a path to their
personal best. Today, Murad is more than a skincare brand, it is a
lifestyle that allows people to look and feel Better Every Day.
Sold in over 40 countries, Murad is the #1 selling clinical skincare
brand at many leading salon and spa locations worldwide. For more
information go to Murad.com, Facebook (News - Alert).com/murad or @DrMurad on Twitter.
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