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Opower Selects Infobright to Power Ad Hoc Analysis of Its Energy Information Products for Utilities
TORONTO, Dec 04, 2012 (MARKETWIRE via COMTEX) --
Infobright today announced that Opower, a leader of customer
engagement solutions for the utility industry, has deployed
Infobright Enterprise Edition (IEE) to support the analysis of large
volumes of data the company captures. Opower uses the IEE tool to
help understand how specific solutions are being used by utilities so
that it can enhance its offerings and deliver the greatest possible
value to customers.
Opower enables utilities to provide targeted energy efficiency advice
to its customers, as well as tools to increase customer engagement
and satisfaction. Best known for pioneering the Home Energy Report,
which helps energy consumers understand how their energy usage stacks
up against their neighbors, Opower also offers powerful online tools
and mobile applications that utilities can deploy to communicate and
engage with customers, drive participation in efficiency-related
programs, transition to dynamic pricing and more.
"Our goal is to help utility companies make energy use more
personally relevant, so that they can work together with consumers to
advance efficiency goals," said Alex Laskey, president and founder of
Opower. "Infobright is empowering us to better understand the impact
our products are making for the utility companies that we work with,
and we look forward to using the insight gained to further enhance
and customize our offerings."
Infobright enables Opower to quickly analyze behavioral, demographic
and log data that shows which of its products are being leveraged
most successfully by utilities, how utility customers interact with
the information that Opower provides, and how activities like
marketing programs or sales strategies are driving usage. While
Opower uses MySQL to conduct the data transactions required to
deliver energy reports to customers, this row-oriented database is
not well-suited for the fast, ad hoc analysis of large volumes of
data. Because Opower's business -- and the data generated about its
business -- has grown, the company selected IEE due to its
compatibility with MySQL and, most importantly, because of the
solution's ability to compress and quickly turn around complex
analysis of large amounts of data, at an affordable cost.
Today, IEE is enabling Opower to meet the intelligence needs of
nearly 100 end users across operations, product, regulatory, sales
and marketing, and other key areas of the business. With IEE, Opower
can analyze increasing volumes of data with fast query response,
without costly hardware or manual set-up in the form of data indexing
or partitioning. In just three months, the company has already run
approximately 20,000 reports that are helping it make better business
decisions.
"As businesses like Opower generate more and more data, they need
analytic solutions that can help them extract valuable business
intelligence without breaking the bank on expensive hardware or
database administration expenses," said Don DeLoach, CEO of
Infobright. "As a provider of cutting-edge analysis in its own right,
Opower understands the challenges involved in harnessing data sets
that are growing larger by the day. We are pleased that Infobright is
able to provide a solution that's helping Opower take control of all
the information available to make the company's already innovative
products for utilities even better."
About Infobright
Infobright's high-performance database is the
preferred choice for applications and data marts that analyze large
volumes of "machine-generated data" such as Web data, network logs,
telecom records, stock tick data and sensor data. Easy to implement
and with unmatched data compression, operational simplicity and low
cost, Infobright is being used by enterprises, SaaS and software
companies in online businesses, telecommunications, financial
services and other industries to provide rapid access to critical
business data. For more information, please visit
http://www.infobright.com or join our open source community at
http://www.infobright.org.
About Opower
Working with 75 utility partners and serving more than
15 million consumers across six countries, Opower is the world's
leading provider of customer engagement solutions for the utility
industry. By providing the tools, information and incentives
consumers need to make smarter decisions about their energy use,
Opower's engagement platform and solution suite enables utilities to
involve their customers in programs that support energy efficiency
goals, smart grid and new rate structures, brand loyalty and lowering
the cost of service. Proven to drive behavioral change at scale,
Opower has helped its utility partners achieve more than 1.5 TWHs of
their energy efficiency goals, and drive significant increases in
customer program participation and overall customer satisfaction.
Founded in 2007 and privately held, Opower is headquartered in
Arlington, Virginia, with offices in San Francisco and London. For
more information, please visit www.opower.com and follow us on
Twitter at @Opower
All names referred to are trademarks or registered trademarks of
their respective owners.
Media Contact:
Jill Hara
Kickstart Consulting for Infobright
Email Contact, or Email Contact
+1(310) 292-1213
SOURCE: Infobright
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