Ski Resorts Find Success With Distribution Channels For Lift Ticket Sales
Denver, Colorado, Sep 28, 2012 (PRWeb.com via COMTEX) --
For ski resorts across North America, leveraging distribution partners to promote and sell lift tickets has never been more important. Online distribution is now a major component to any ski resort's marketing campaign. Online lift ticket distributors, such as GetSkiTickets.com, allow resorts to leverage their lift ticket promotions in the marketplace and promote their offerings to a highly targeted and qualified audience. Erika Troyer from GetSkiTickets.com states, "We receive a ton of web traffic from skiers and snowboarders throughout the world. All of our web visitors are looking for real-time lift ticket specials so they can ski and snowboard more." From smaller community ski areas to mega-resorts, partnering with an online lift ticket distributor to leverage sales in the marketplace is becoming mainstay.
GetSkiTickets.com, is a great example of how resorts can market their ski area without having any upfront cost. "We are purely commission based", says Erika, "Resorts don't have any cost to become a partner. There are no hidden charges in order to market resort products within our marketplace. " GetSkiTickets.com markets lift ticket specials through its email marketing campaigns, affiliate marketing strategies, cooperative advertising opportunities, CRM database, and social media channels (including Facebook, Twitter).
Online lift ticket distributors, such as GetSkiTickets.com, provide skiers and riders the ability to find the best deals for lift tickets in their geographic regions. For places like Colorado, that has 28 ski resorts, competition amongst ski resorts is fierce. Online lift ticket sites provide an unbiased platform for skiers to shop and compare ski deals.
GetSkiTickets.com has the flexibility to adjust ticket pricing in order to encourage sales and drive business for resorts during the off-peak seasons. The ski resort industry is notoriously busy during Christmas and other holidays throughout the winter. Online lift ticket distributors often market products at deeper discounts during soft periods throughout the season. For instance, January is historically a soft month for many ski resorts across North America. Resorts have the flexibility to control pricing on the fly in order to provide strong incentive for skiers to commit to a date specific lift ticket.
As a whole, discount lift ticket distribution provides ski resorts an added platform to engage with customers and promote ski deals to a very qualified audience.
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