Lineup Hires Former Atex Executive
Sep 28, 2012 (Close-Up Media via COMTEX) --
Lineup Systems, an international provider of web-based advertising and CRM systems, announced the appointment of David Hall, the former CEO, EMEA of media software company Atex.
According to a release, David Hall, spent 20 years (10 of those as CEO, EMEA) securing market leadership for Atex - Lineup's direct competitor - in the UK, Scandinavia and Benelux. He worked on the expansion of the business into new markets such as Eastern Europe, the Middle East and Africa.
Hall joins Lineup as Head of Business Development and will help execute growth strategy into new geographical markets. David is the second executive to join Lineup from competitor Atex. Patrick Venn, now Sales Director with Lineup, also came from Atex recently.
Michael Mendoza, CEO at Lineup, said: "We are incredibly pleased to have David in the team where his extensive background will really boost our profile. His knowledge and international experience will be pivotal in understanding the new geographical markets Lineup want to develop."
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