Bizo Launches 2 Ways to Move B2B Prospects Through the Sales Funnel
Sep 21, 2012 (Close-Up Media via COMTEX) --
Business audience marketing company Bizo introduced two new solutions designed to help business marketers more efficiently move prospects through the sales and marketing funnel.
According to a release, more than 500 brands, and their agency partners, count on Bizo to more effectively run display and social campaigns to put their brands, messages and offers in front of exactly the right business audiences.
In addition, Bizo noted solutions available include:
1. Bizo Company Targeting
B2B sales teams typically work with a defined list of key target accounts to help focus sales and marketing investment on the best fit target prospect organizations. With Bizo Company Targeting, marketers will for the first time be able to run focused online display campaigns against their targeted accounts, nurturing employees at a target prospect organization wherever they travel across the web. For example, a company wishing to reach executives at IBM would be able to use Bizo Company Targeting to target display ads at just this group of individuals.
Beyond using Bizo Company Targeting for "surgical branding" initiatives directed at influencers and decision-makers in key prospect organizations, marketers can also use Bizo Company Targeting to target existing customers with new products and services.
2. Bizo CRM Retargeting
While email marketing can be a highly effective B2B marketing tactic, there are limitations to how many messages a company can send before prospects tune them out. Bizo CRM Retargeting allows marketers to target online display ads to prospects that are already in the company's CRM or Marketing Automation system, continuing to nurture the leads that they've already invested to capture. The goal of CRM Retargeting is to keep a client's message and brand top of mind in between email blasts and other communications, while moving prospects farther along in the funnel to a conversion.
Bizo CRM Retargeting is now available for any house prospect database; Bizo is also developing a range of integrations with CRM and marketing automation systems which will be rolled out in the coming months.
"The future of online marketing is one where website, display, search, CRM, social and email lead nurturing programs are all integrated and automated, and marketers measure true attribution and ROI back to individual prospects in the CRM database," said Russell Glass, CEO of Bizo. "By enabling marketers to deliver targeted and coordinated messages to prospects as they move through the sales cycle, Bizo is helping make the future of integrated marketing a reality."
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