[September 20, 2012]

Silverlink Announces EngageME™, the First Engagement Data Management Solution for Healthcare Organizations to Optimize Member Experience and Engagement

Silverlink Communications, Inc., the leader in consumer health engagement, today announced EngageME™, an engagement data management solution that allows health plans, PBMs and other healthcare stakeholders to cost-effectively optimize member experience and engagement. The solution includes a robust repository to store and access engagement data and communications management tools that enable enterprise-wide visibility and control of consumer communications.

The EngageME data management platform enables healthcare enterprises to build a single source of truth about members, including comprehensive profile information, such as preferences, detailed contact information and engagement history. The platform gives users the ability to leverage data to deliver high-impact communications efficiently. The repository is continually updated to create meaningful longitudinal member engagement profiles. It helps member experience executives, clinicians and engagement leaders optimize campaigns, leverage multiple channels and execute on the most current member engagement data available.

"It's vital for health plans to build strong relationships with consumers today," says Janice Young, program director, payer IT strategies at IDC (News - Alert) Health Insights. "Until now, member communications have been decentralized, but the future is all about using new methods that allow health plans to do a better job of managing, prioritizing and measuring the effectiveness of campaigns."

Healthcare reform will cause over 100 million consumers to transition from one market segment to another at least once in the next five years. These trends are accelerating the strategic use of communications to engage consumers in their health and intensifying the pressure to cost-effectively deliver personalized and relevant communications. Silverlink estimates that health plans currently spend upwards of $45 per member per year on member communications, collectively totaling more than $11 billion on these activities annually in the United States.

"Over the past 10 years we've learned that managing consumer engagement data is a huge challenge in healthcare, while being absolutely foundational to redefining relationships with the consumer," says Stan Nowak, chief executive officer and co-founder of Silverlink Communications. "We came to know that the complexities of engaging today's sophisticated consumer combined with the fragmentation of the engagement mandate within healthcare organizations, requires a purpose-built solution that drives successful, long-term relationships. EngageME is that solution."

More About Silverlink's EngageME Platform

Please register at http://engagement.silverlink.com.

Silverlink's EngageME platform is SaaS (News - Alert) (software as a service)-based and HIPAA-compliant. It is vendor-agnostic, allowing companies to leverage current communications investments. EngageME is a highly scalable, high-performance system built using a single-tenant database architecture.

About Silverlink

At Silverlink, we get that health and healthcare costs - which are enormous, in both size and significance - are actually the sum of millions of individual decisions. When one person decides to smoke, another gets a cancer screening, a third abandons diabetes medication - these are the individual behaviors that taken together make up the state of our nation's health and the costs associated with it. That is why, when Silverlink set out to transform healthcare, we went right to the individual. Our entire focus, our mission, and our method are about helping move individual people in small, healthier ways - the cumulative effect of which can save millions of lives and billions of dollars.

To learn more about what makes Silverlink the leader in consumer health engagement, please visit www.silverlink.com, email info@silverlink.com, or call 1.781.425.5700.

Silverlink is a registered trademark and EngageME is a trademark of Silverlink Communications Inc. All other brand and product names contained in this release may be trademarks or registered trademarks of their respective holders.

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