|[September 20, 2012]
Silverlink Announces EngageME™, the First Engagement Data Management Solution for Healthcare Organizations to Optimize Member Experience and Engagement
BURLINGTON, Mass. --(Business Wire)--
Silverlink Communications, Inc., the leader in consumer health
engagement, today announced EngageME™, an engagement data management
solution that allows health plans, PBMs and other healthcare
stakeholders to cost-effectively optimize member experience and
engagement. The solution includes a robust repository to store and
access engagement data and communications management tools that enable
enterprise-wide visibility and control of consumer communications.
The EngageME data management platform enables healthcare enterprises to
build a single source of truth about members, including comprehensive
profile information, such as preferences, detailed contact information
and engagement history. The platform gives users the ability to leverage
data to deliver high-impact communications efficiently. The repository
is continually updated to create meaningful longitudinal member
engagement profiles. It helps member experience executives, clinicians
and engagement leaders optimize campaigns, leverage multiple channels
and execute on the most current member engagement data available.
"It's vital for health plans to build strong relationships with
consumers today," says Janice Young, program director, payer IT
strategies at IDC (News - Alert) Health Insights. "Until now, member communications
have been decentralized, but the future is all about using new methods
that allow health plans to do a better job of managing, prioritizing and
measuring the effectiveness of campaigns."
Healthcare reform will cause over 100
million consumers to transition from one market segment to another
at least once in the next five years. These trends are accelerating the
strategic use of communications to engage consumers in their health and
intensifying the pressure to cost-effectively deliver personalized and
relevant communications. Silverlink estimates that health plans
currently spend upwards of $45 per member per year on member
communications, collectively totaling more than $11 billion on these
activities annually in the United States.
"Over the past 10 years we've learned that managing consumer engagement
data is a huge challenge in healthcare, while being absolutely
foundational to redefining relationships with the consumer," says Stan
Nowak, chief executive officer and co-founder of Silverlink
Communications. "We came to know that the complexities of engaging
today's sophisticated consumer combined with the fragmentation of the
engagement mandate within healthcare organizations, requires a
purpose-built solution that drives successful, long-term relationships.
EngageME is that solution."
More About Silverlink's EngageME Platform
Please register at http://engagement.silverlink.com.
Silverlink's EngageME platform is SaaS (News - Alert) (software as a service)-based and
HIPAA-compliant. It is vendor-agnostic, allowing companies to leverage
current communications investments. EngageME is a highly scalable,
high-performance system built using a single-tenant database
At Silverlink, we get that health and healthcare costs - which are
enormous, in both size and significance - are actually the sum of
millions of individual decisions. When one person decides to smoke,
another gets a cancer screening, a third abandons diabetes medication -
these are the individual behaviors that taken together make up the state
of our nation's health and the costs associated with it. That is why,
when Silverlink set out to transform healthcare, we went right to the
individual. Our entire focus, our mission, and our method are about
helping move individual people in small, healthier ways - the cumulative
effect of which can save millions of lives and billions of dollars.
To learn more about what makes Silverlink the leader in consumer health
engagement, please visit www.silverlink.com,
email firstname.lastname@example.org, or
Silverlink is a registered trademark and EngageME is a trademark of
Silverlink Communications Inc. All other brand and product names
contained in this release may be trademarks or registered trademarks of
their respective holders.
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