|[September 20, 2012]
Harland Clarke Announces Newly Enhanced Stratics® Propensity Models
SAN ANTONIO --(Business Wire)--
Clarke Corp., a leading provider of marketing services, payment and
security solutions to financial institutions, today announced
significant enhancements to its Stratics® predictive
modeling suite. The enhanced models reflect fundamental changes in
the economy, banking regulations, financial product offerings and
consumer behavior. Harland Clarke leverages Stratics in its Opportunity
Analysis™, a tool that provides financial institutions with actionable
insight into the opportunities and risks associated with their portfolio.
Stratics is a suite of more than 50 predictive models that help
financial institutions identify high-value account holders as well as
those who are at risk of attrition and balance diminishment. The models
are based on Harland Clarke's proprietary National Financial Industry
Database which is built from banking behavioral data of more than 55
million households of account holders at a vast number of financial
institutions of all asset sizes. The models help financial institutions
understand account holders' unique needs and assist them in customizing
marketing efforts. The result is improved financial institution insight
for better marketingperformance and ROI, particularly in onboarding and
cross-sell marketing programs.
The enhanced Stratics models account for changes in the industry
and changes in consumers' lifestyles and purchases. "For example, as
consumers have sought greater liquidity, there has been a 25 percent
increase in the number of new money market and savings customers
compared with the same period last year," said Sandeep Kharidhi,
vice president of Analytics and Business Intelligence for Harland
Clarke. "And we're seeing a 20 percent increase in new credit card and
loan customers versus last year as interest rates have remained low and
financial institutions have sought to grow their loan portfolios."
The model enhancements underscore Harland Clarke's commitment to helping
financial institutions use data analytics to drive marketing decisions
and marketing performance.
To learn more about Stratics and Harland Clarke's Marketing
Services, visit www.harlandclarke.com.
About Harland Clarke Corp.
Harland Clarke Corp. (www.harlandclarke.com)
is a leading provider of best-in-class integrated payment solutions,
marketing services and security solutions. It serves clients in multiple
industries, including financial services, retail, healthcare, insurance,
and telecommunications, and ranging in size from major corporate brands
and trade groups to micro-businesses and individual consumers. Harland
Clarke's comprehensive suite of integrated marketing solutions is based
on account holder lifecycle marketing and includes database marketing,
email marketing, advanced analytics, campaign management, strategic
services, and creative development. Harland Clarke delivers integrated
marketing campaigns focused on acquisition, onboarding, engagement,
retention, and cross-selling, utilizing extensive print, phone and email
channels for campaign execution. Within its payment solutions business,
Harland Clarke provides needed products and services to nearly 11,000
banks, credit unions and major investment firms. Headquartered in San
Antonio, Texas, Harland Clarke operates manufacturing and contact center
facilities in multiple states and communities. Harland Clarke is a
wholly owned subsidiary of Harland Clarke Holdings Corp., which also
owns Harland Financial Solutions, Scantron and Faneuil.
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