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2Dialog acquires Mercury Communications
Sep 19, 2012 (Datamonitor Financial Deals Tracker via COMTEX) --
2Dialog, Ltd., a Software as a Services (SaaS) fundraising platform, has acquired Mercury Communications Group, a technology provider specializing in social fundraising solutions for nonprofit organizations. Both the companies are based in the US.
2Dialog is a portfolio company of Social Sector Ventures.
Agile Equity acted as financial advisor to the transaction.
Deal Type Acquisition
Sub-Category Majority Acquisition
Deal Status Completed: 2012-09-18
Deal Participants
Target (Company) Mercury Communications Group
Acquirer (Company) 2Dialog, Ltd.
Deal Rationale
The acquisition will help 2Dialog to meet critical need while simultaneously expanding its commitment to support multichannel marketing campaigns with integrated data.
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