Anybill Introduces New Identity With Brand Re-Launch
WASHINGTON, DC, Sep 18, 2012 (MARKETWIRE via COMTEX) --
Anybill, Inc., a pioneer in Software-as-a-Service (SaaS) accounts
payable solutions, announced today a corporate rebranding program to
better represent its technological leadership in end-to-end accounts
payable (AP) automation and tax payment processing.
"Even after a tremendously successful year -- Anybill broke (AP
automation) sales records and became the world's largest tax payment
processor -- our research showed the value, control and transparency
available through (AP) automation isn't widely recognized yet," said
Anybill President and Co-Founder Peter Bepler. "We saw opportunities,
but also a need for more straightforward messaging."
"AP automation is a big leap forward from the paper-based processes
businesses have used for the past 100 years. Our messaging and
website were re-designed to bring greater clarity to automation... to
demonstrate how it improves operating efficiencies and generates
savings," Bepler added.
Anybill worked with Grafik Marketing Communications to research
market awareness and attitudes. This led to development of a new
website, logo and tagline emphasizing the company's unique position
as the industry's original provider of true, outsourced, end-to-end
"Our research showed us how dynamic the field of accounting
technology is. We saw most, if not all, (vendors) offering only
partial solutions," said Lynn Umemoto, Grafik's Vice President of
Account Services. "We refreshed Anybill's messaging to underscore the
efficiency and simplicity of AP automation, and benefits of working
with the most experienced, end-to-end service provider."
Visit Anybill's new website and branding at www.anybill.com
About Anybill, Inc.
Built on the premise that all payments are critical, Anybill was
created in 2001 to transition any AP transaction to an automated
solution. We combine our proprietary technology with unmatched
customer service to deliver a complete Software-as-a-Service
solution. Clients retain efficient workflows while gaining greater
visibility and control, better cash flow management, streamlined
approval processes, 24/7 accessibility, and increased auditor
confidence. Anybill works with clients ranging from non-profit
associations to some of the largest multinationals. We are
headquartered in Washington, DC, and are SSAE 16 SOC 2 compliant.
Anybill is based in Washington, DC.
Founded in 1978, Grafik is an award-winning strategic marketing
communications firm located in Alexandria, Virginia, specializing in
brand and creative development across traditional and digital media.
Current clients include: McGraw-Hill Higher Education, EYA, U.S.
Census Bureau, Honda North America, Cystic Fibrosis Foundation,
Prostate Cancer Foundation, Convergent Wealth Advisors, Global
Automakers, Transaction Network Services, and Winchester Homes, Inc.
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