|[September 17, 2012]
TD Ameritrade Institutional Marks Major Technology Milestones; RIAs Reap the Rewards of Veo® Open Access Effort
JERSEY CITY, N.J. --(Business Wire)--
Advisory firms looking to maximize their technology and streamline
day-to-day operations in their back offices are realizing the benefits
Ameritrade Institutional's1 Veo® open
access initiative, an industry wide-effort to deliver quality technology
integrations to advisors. Through TD Ameritrade Institutional's open
application programming interface ("API"), more than 60 third-party
technology providers are working to integrate common applications
advisors use in their back offices such as customer relationship
management ("CRM"), financial planning and portfolio management software
TD Ameritrade Institutional's comprehensive technology platform for
"Advisors have told us they don't want their custodian to dictate a
limited technology menu. They'd rather we focus on helping them get more
out of their existing technology investments," said Tom
Nally, president of TD Ameritrade Institutional. "We continue to
believe an open approach to technology integration is the right strategy
and we are committed to helping advisors run more efficient and
profitable practices by allowing them to use the software and tools that
meet the unique needs of their firms."
Since launching the Veo
open access initiative just 24 months ago, TD Ameritrade
Institutional has built four foundational integrations which now serve
as a roadmap for future integrations. These key integrations help
simplify and streamline everyday tasks including account opening,
managing customer data, trading and accessing important client
information on mobile devices. By reaching these milestones, TD
Ameritrade Institutional helps speed the rate technology vendors can
build quality integrations with the API.
"We call it the 'Veo Effect'. In essence, one effort to better integrate
advisor technology has sparked change across the industry," said Jon
Patullo, managing director of technology product management, TD
Ameritrade Institutional. "Advisors are gravitating towards our open
approach because it allows for a consistent, quality integration with a
vendor of their choice, while preserving the ability to customize the
technology in a way that is suitable for their business."
Advisors Realize Benefits of Veo Open Access Foundational Integrations
Simplified Account Opening for Advisors
Through the Veo open
access API, TD Ameritrade Institutional enables advisor technology
providers to integrate electronic signatures directly into their
existing workflows. Orion
Advisor Services, which provides back office technology support for
advisors, has built a custom integration with Veo. By accessing the Veo
API, Orion has integrated its eProfile new account tool with TD
Ameritrade Institutional and DocuSign to automate the new account
opening process for advisors. Through this powerful combination,
advisors can simplify the document sending and signing process, reduce
contract cycle time from days to minutes, trim costs and improve client
"The Veo open access effort not only provides vendors with a platform to
integrate technologies, it also provides a sense of collaboration among
vendors," said Eric Clarke, Orion Advisor Services, LLC. "TD Ameritrade
Institutional has continued to demonstrate a commitment to bringing the
industry together for the benefit of advisors and their clients."
Mobile Integration Allows Advisors to Work from Any Device, Any Where.
launch o mobile technology is key to achieving TD Ameritrade
Institutional's vision for the future advisor workstation - an open
architecture technology platform that will allow advisors to work
anytime, anywhere and with the technology providers they choose. Through
the open API, advisors that custody assets with TD Ameritrade
Institutional can access account information on the go from smartphone
devices and the iPad. Advisors can trade mutual funds, ETFs and equities
with the Veo Mobile app for iPad. Streaming CNBC news, real-time quotes,
stock-watch lists and research are also available.
Advisors who custody assets with TD Ameritrade Institutional can
Mobile for iPad free from the App Store or via iTunes™.
CRM Integrations Create Efficiencies and Help Advisors Manage
Important Client Data
The foundational integration built with
CRM systems such as Salesforce, Ebix (News - Alert) and Redtail, gives advisors access
to automated workflows designed to streamline everyday tasks including
new account opening, client onboarding and data management functions.
Account and client data now flows seamlessly between Veo and CRM
systems, which saves advisors time and gives them a comprehensive view
of their client relationships.
"Since we have upgraded our customer relationship management platform to
the Salesforce cloud-based solution, we are positioned to take advantage
of industry-leading technology available through the Veo open access
initiative," said Christopher Weill, vice president of operations and
information technology for Mercer Advisors. "Our strategic relationship
with TD Ameritrade Institutional and their technology vision has
resulted in a stronger Mercer Advisors poised to grow into one of the
leading RIA's in our industry."
Trading Integration Enables Rebalancing Efficiencies for Advisors
to TD Ameritrade Institutional's iRebal®2
rebalancing software improve the accuracy and efficiency of the
portfolio rebalancing process. Advisors looking to take immediate action
on portfolio rebalancing, cash management or tactical trading decisions
in client portfolios can now enter orders directly from iRebal to Veo.
TD Ameritrade Institutional eliminates inefficiencies typically
associated with rebalancing software by leveraging the trading API to
process trade orders straight through to the custodial platform.
Processing trades within the rebalancing tool saves advisors time and
helps minimizes risk of errors that occur when translating trade data
between multiple disconnected platforms.
"Making these integrations a reality for RIAs, in a matter of months,
has had a profound impact and has changed the course of advisor
technology and how it will be developed and adapted in the future," said
Christopher Valleley, director of technology solutions at TD Ameritrade
Institutional. "These four integrations provide advisors the freedom to
step away from their back office burdens and shift their day-to-day
focus to attracting and retaining clients."
Advisors interested in learning more about the latest technology
advancements can contact TD Ameritrade Institutional at (800) 934-6124
or email firstname.lastname@example.org.
Advisor Services, LLC, Mercer Advisors, DocuSign, Salesforce, Ebix,
and Redtail are separate from and not affiliated with TD Ameritrade,
which is not responsible for their services, policies, or content.
Advisors have not received remuneration for participation in providing
these testimonials. Advisor testimonials may not represent the
experience of all advisors using TD Ameritrade brokerage services. The
advisors mentioned are not affiliated with TD Ameritrade Institutional.
More information about the advisors is available on the SEC (News - Alert) website (www.sec.gov).
About TD Ameritrade Institutional
TD Ameritrade Institutional1
is a leading provider of comprehensive brokerage and custody
services to over 4,000 fee-based, independent registered investment
advisors and their clients. Our advanced technology platform, coupled
with personal support from our dedicated service teams, allows
investment advisors to run their practices more efficiently and
effectively while optimizing time with clients.
About TD Ameritrade Holding Corporation
investors and independent registered investment advisors (RIAs) have
turned to TD Ameritrade's (NYSE: AMTD) technology,
to help make investing and trading easier to understand and do. Online
or over the phone. In a branch or with an independent RIA. First-timer
or sophisticated trader. Our clients want to take control, and we help
them decide how - bringing Wall Street to Main Street for more than 36
years. An official
sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and
again been recognized
as a leader in investment services. Please visit TD Ameritrade's newsroom
for more information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org)
1TD Ameritrade Institutional is a division of TD Ameritrade,
Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.
2iRebal products and services are property of ThinkTech,
Inc., an affiliate of TD Ameritrade, Inc. iRebal and TD Ameritrade do
not provide tax advice.
Access to the Veo platform's open access capabilities is provided as a
service to financial advisors using the brokerage, execution and custody
services of TD Ameritrade Institutional. TD Ameritrade is not
responsible for information, opinions or services provided by a third
party. In no instance should the listing of a third party be construed
as a recommendation or endorsement by TD Ameritrade.
Apple (News - Alert), the Apple logo, iPad and iTunes are trademarks of Apple, Inc.,
registered in the U.S. and other countries. App Store is a service mark
of Apple, Inc. Apple, Inc. is an independent company, unaffiliated with
TD Ameritrade Holding Corporation.
CNBC is separate from and not affiliated with TD Ameritrade, which is
not responsible for their policies, services, or content.
[ Back To TMCnet.com's Homepage ]