|[September 17, 2012]
Qvidian Named "Cool Vendor" in CRM Sales by Leading Analyst Firm
LOWELL, Mass. & LONDON --(Business Wire)--
Qvidian, the leader in cloud computing sales
effectiveness applications, has been selected by Gartner (News - Alert) as one of
the "Cool Vendors in CRM Sales, 2012."1 The global
information technology research and advisory firm's annual "Cool Vendor"
list spotlights companies delivering potentially game-changing
innovations in their space.
"We feel earning this distinction from Gartner is a validation of our
approach to continually innovate and develop products that improve the
effectiveness of sales teams," said Lewis Miller, president and CEO of
Qvidian. "With the recent release of our dynamic Sales Playbooks &
Analytics application,* customers will be able to reinforce a consistent
sales methodology and facilitate a consistent deal inspection method
which will lead to more accurate sales forecasts."
Tightly integrated with salesforce.com, Qvidian
Sales Playbooks & Analytics aligns sales process, content, tools
and coaching with the customer's buying cycle and presents this
information within their customer relationship management (CRM) system,
so sales teams always know what to do and when to do it.
Qvidian's powerful analytics engine provides unique insights for
multiple stakeholders uncovering how people, processes, activities, and
content impact the buying cycle. Sales executives can improve forecast
accuracy by correlating CRM opportunity data with playbook activity. And
marketing leaders receive visibility into what content is actually being
used by the sales team, receive real-time feedback on content
effectiveness, and can identify the "plays" that are associated with
Vendors may not apply for a spot on the Cool Vendor lists. The Cool
Vendor selection process is driven entirely by Gartner analysts familiar
with each list's space that nominate vendors whose technologies have
captured their attention.
*The Qvidian team will be providing demos of the latest Sales Playbooks
application (Booth 121) at salesforce.com's Dreamforce '12 event,
September 18-21 in San Francisco.
Gartner does not endorse any vendor, product or service depicted in our
research publications, and does not advise technology users to select
only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research organization
and should not be construed as statements of fact.
With offices in Boston, Cincinnati and London, Qvidian provides sales
effectiveness solutions that drive customer revenue growth through
cloud-computing applications that improve sales effectiveness and enable
revenue growth. The company's Sales Playbooks and Proposal Automation
applications have increased win rates and accelerated sales cycles for
some of the world's largest and most successful corporations. To learn
more visit www.Qvidian.com
or follow us on Twitter (News - Alert) @Qvidian.
1 Cool Vendors in CRM Sales, 2012, Published: 30 March 2012,
Analyst(s): Ed Thompson, Robert P. Desisto
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