[September 17, 2012]

Qvidian Named "Cool Vendor" in CRM Sales by Leading Analyst Firm

Qvidian, the leader in cloud computing sales effectiveness applications, has been selected by Gartner (News - Alert) as one of the "Cool Vendors in CRM Sales, 2012."¹ The global information technology research and advisory firm's annual "Cool Vendor" list spotlights companies delivering potentially game-changing innovations in their space.

"We feel earning this distinction from Gartner is a validation of our approach to continually innovate and develop products that improve the effectiveness of sales teams," said Lewis Miller, president and CEO of Qvidian. "With the recent release of our dynamic Sales Playbooks & Analytics application,* customers will be able to reinforce a consistent sales methodology and facilitate a consistent deal inspection method which will lead to more accurate sales forecasts."

Tightly integrated with salesforce.com, Qvidian Sales Playbooks & Analytics aligns sales process, content, tools and coaching with the customer's buying cycle and presents this information within their customer relationship management (CRM) system, so sales teams always know what to do and when to do it.

Qvidian's powerful analytics engine provides unique insights for multiple stakeholders uncovering how people, processes, activities, and content impact the buying cycle. Sales executives can improve forecast accuracy by correlating CRM opportunity data with playbook activity. And marketing leaders receive visibility into what content is actually being used by the sales team, receive real-time feedback on content effectiveness, and can identify the "plays" that are associated with winning deals.

Vendors may not apply for a spot on the Cool Vendor lists. The Cool Vendor selection process is driven entirely by Gartner analysts familiar with each list's space that nominate vendors whose technologies have captured their attention.

*The Qvidian team will be providing demos of the latest Sales Playbooks application (Booth 121) at salesforce.com's Dreamforce '12 event, September 18-21 in San Francisco.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.

About Qvidian

With offices in Boston, Cincinnati and London, Qvidian provides sales effectiveness solutions that drive customer revenue growth through cloud-computing applications that improve sales effectiveness and enable revenue growth. The company's Sales Playbooks and Proposal Automation applications have increased win rates and accelerated sales cycles for some of the world's largest and most successful corporations. To learn more visit www.Qvidian.com or follow us on Twitter (News - Alert) @Qvidian.

¹ Cool Vendors in CRM Sales, 2012, Published: 30 March 2012, Analyst(s): Ed Thompson, Robert P. Desisto

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