[September 14, 2012]

Thunderhead.com Unveils the Future of Customer Journey Management

Thunderhead.com, a customer experience management company, today announced the launch of its SaaS (News - Alert) ONE Engagement Platform, which helps brands intelligently engage with their customers and manage their journeys, humanizing digital interactions, fostering deeper relationships and increasing customer insight.

The Thunderhead.com ONE Engagement Platform is a suite of SaaS solutions that enable businesses to deliver highly personalized and engaging experiences across all touchpoints, building measurable engagement and driving brand strength, customer advocacy and revenue growth. It optimizes and shapes interactions throughout each customer's journey, sensing context, delivering optimized content and maintaining continuity at every point of interaction, whether digital (mobile, web, social) or offline (call center and print). ONE provides the strategic foundation for a completely new approach to journey design and visualization in which business users can design and manage actionable customer journeys.

This new technology builds on the company's proven leadership in enterprise usability and consumer-led interface design, with solutions made for business users from marketing, sales and service to manage, in real time, every aspect of the customer journey without IT involvement.

"In today's complex digital world, it is critical for a business to have an outside-in, everywhere view of their interactions with their customers. Building deeper understanding of customers and anticipating their needs is the key to building stronger customer relationships, and ultimately brand strength and competitive advantage," commented Glen Manchester, CEO and founder of Thunderhead.com. "CMOs and CXOs understand that outmoded marketing models no longer work, and that a completely new approach to managing customer experience is needed. Journey management is the key, and Thunderhead.com changes the game with a clean-sheet design that constitutes the most advanced range of SaaS-based customer experience solutions availabletoday."

"Brands are built through customer service and increasingly businesses like us are looking to maximize engagement with our customers at every touchpoint," commented Julius Christmas, IT director at Acromas Holdings, parent company for leading UK organizations the AA (Automobile Association) and Saga Group. "With the new ONE cloud platform, Thunderhead.com gives us the ability to take advantage of the new mobile and social digital landscape to engage with our customers and to manage seamless experiences across all touchpoints throughout the customer journey," added Christmas.

Thunderhead.com will continue to develop and support its award-winning NOW solution for Customer Communications Management (CCM (News - Alert)) and will offer its customers the flexibility to move to its cloud-based solutions in their own time. ONE has been designed to provide seamless continuity with NOW, providing a strategic extension and a smooth evolutionary path to more advanced CXM solutions.

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About Thunderhead.com

Thunderhead.com is a leading provider of enterprise solutions for customer experience management. The Thunderhead.com ONE customer engagement platform provides powerful SaaS solutions that fundamentally change the way businesses engage with each other and their customers. Some of the world's most demanding companies trust Thunderhead.com to help them build customer engagement and create enduring relationships. With Thunderhead.com, businesses have more power to drive revenue, brand strength and differentiation through superior customer experience. Thunderhead.com serves its global customer base from offices located in North America, Europe and Asia Pacific. See: www.thunderhead.com.

About The AA

The AA is the UK's leading breakdown service, serving 16 million members with more dedicated patrols than any other roadside assistance provider. The AA also offers financial services such as loans and motor and home insurance. The on-line route planner calculates more than three million routes per week. The AA is the largest independent travel publisher in the UK. www.theAA.com

About Saga

Saga Group is the UK's leading provider of products and services specifically designed for people aged 50 and over. With some 2.7 million customers, Saga provides insurance, savings and other personal finance products, domiciliary care, primary healthcare, holidays, and publishes Saga Magazine. www.saga.co.uk

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