|[September 14, 2012]
Thunderhead.com Unveils the Future of Customer Journey Management
LONDON & SAN FRANCISCO --(Business Wire)--
a customer experience management company, today announced the launch of
its SaaS (News - Alert) ONE Engagement Platform, which helps brands intelligently
engage with their customers and manage their journeys, humanizing
digital interactions, fostering deeper relationships and increasing
The Thunderhead.com ONE Engagement Platform is a suite of SaaS solutions
that enable businesses to deliver highly personalized and engaging
experiences across all touchpoints, building measurable engagement and
driving brand strength, customer advocacy and revenue growth. It
optimizes and shapes interactions throughout each customer's journey,
sensing context, delivering optimized content and maintaining continuity
at every point of interaction, whether digital (mobile, web, social) or
offline (call center and print). ONE provides the strategic foundation
for a completely new approach to journey design and visualization in
which business users can design and manage actionable customer journeys.
This new technology builds on the company's proven leadership in
enterprise usability and consumer-led interface design, with solutions
made for business users from marketing, sales and service to manage, in
real time, every aspect of the customer journey without IT involvement.
"In today's complex digital world, it is critical for a business to have
an outside-in, everywhere view of their interactions with their
customers. Building deeper understanding of customers and anticipating
their needs is the key to building stronger customer relationships, and
ultimately brand strength and competitive advantage," commented Glen
Manchester, CEO and founder of Thunderhead.com. "CMOs and CXOs
understand that outmoded marketing models no longer work, and that a
completely new approach to managing customer experience is needed.
Journey management is the key, and Thunderhead.com changes the game with
a clean-sheet design that constitutes the most advanced range of
SaaS-based customer experience solutions availabletoday."
"Brands are built through customer service and increasingly businesses
like us are looking to maximize engagement with our customers at every
touchpoint," commented Julius Christmas, IT director at Acromas
Holdings, parent company for leading UK organizations the AA (Automobile
Association) and Saga Group. "With the new ONE cloud platform,
Thunderhead.com gives us the ability to take advantage of the new mobile
and social digital landscape to engage with our customers and to manage
seamless experiences across all touchpoints throughout the customer
journey," added Christmas.
Thunderhead.com will continue to develop and support its award-winning
NOW solution for Customer Communications Management (CCM (News - Alert)) and will offer
its customers the flexibility to move to its cloud-based solutions in
their own time. ONE has been designed to provide seamless continuity
with NOW, providing a strategic extension and a smooth evolutionary path
to more advanced CXM solutions.
Thunderhead.com is a leading provider of enterprise solutions for
customer experience management. The Thunderhead.com ONE customer
engagement platform provides powerful SaaS solutions that fundamentally
change the way businesses engage with each other and their customers.
Some of the world's most demanding companies trust Thunderhead.com to
help them build customer engagement and create enduring relationships.
With Thunderhead.com, businesses have more power to drive revenue, brand
strength and differentiation through superior customer experience.
Thunderhead.com serves its global customer base from offices located in
North America, Europe and Asia Pacific. See: www.thunderhead.com.
About The AA
The AA is the UK's leading breakdown service, serving 16 million members
with more dedicated patrols than any other roadside assistance provider.
The AA also offers financial services such as loans and motor and home
insurance. The on-line route planner calculates more than three million
routes per week. The AA is the largest independent travel publisher in
the UK. www.theAA.com
Saga Group is the UK's leading provider of products and services
specifically designed for people aged 50 and over. With some 2.7 million
customers, Saga provides insurance, savings and other personal finance
products, domiciliary care, primary healthcare, holidays, and publishes
Saga Magazine. www.saga.co.uk
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