Aprimo Unveils 'Service to Sales' Inbound Marketing Solution
Sep 14, 2012 (Close-Up Media via COMTEX) --
Aprimo, a provider of cloud-based integrated marketing solutions, announced Aprimo Service to Sales, a new inbound marketing solution that helps companies better engage with their customers through real-time interactive marketing.
According to a release, Aaprimo Service to Sales combines the intelligence of Aprimo software with the power behind the Salesforce Service Cloud and other Salesforce applications and is available immediately via salesforce.com's AppExchange, a marketplace for business applications. Aprimo Service to Sales utilizes customer interaction data from the Web, call centers and retail points-of-sale in real-time to provide highly targeted offers for cross-sell and up-sell programs. The solution continuously learns and becomes more intelligent over time as customers respond to customized offers.
"When is the best time to cross-sell or up-sell Directly after a successful customer service interaction that addresses the customer's needs," said Lisa Arthur, CMO of Aprimo. "Aprimo Service to Sales leverages these interactions, using real-time data to make customized offers that turn a call center into a profit center. The days of one-size-fits-all offers are over: Clients and prospects now demand and deserve offers tailored to their needs and within the context of an interaction."
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