LiveOps Rolls Out Mobile Solution for Direct Response
Sep 14, 2012 (Close-Up Media via COMTEX) --
LiveOps, Inc., a company engaged in cloud contact center and customer service solutions, has announced the immediate availability of LiveOps Mobile Solutions for Direct Response (DR) with inbound and outbound mobile marketing campaign capabilities.
In a release, the Company said that building on its cloud contact center platform designed for today's social and mobile consumers, this latest cloud application enables brands to communicate and market to mobile customers via relevant and targeted text messaging. LiveOps Mobile Solutions for DR enables brands to tap the power of mobile marketing. Marketers now have the ability to create, run, and manage mobile marketing campaigns to increase customer engagement and drive incremental revenue quickly and effectively.
"With the rise of social and mobile channels, it was no surprise to us to find that more than 70 percent of SMS messages are read immediately," said Eric Stanton, Chief Marketing Officer, Revenue Solutions. "You can't really ignore that statistic when looking at new ways to acquire and retain customers. By integrating mobile marketing into our campaigns, we can leverage another customer touch point that enables us to deepen engagement--by creating personalized services, delivering targeted offers, and providing relevant content more immediately."
LiveOps said that its Mobile Solutions for DR, a cloud application, leverages the LiveOps Platform to route inbound and outbound SMS interactions with customers in real-time. Through this offering, LiveOps provides companies with the tools to manage their mobile marketing campaigns from start to finish and deliver a more engaging customer experience. Early adopters who have incorporated LiveOps Mobile in their marketing, sales, and customer service strategies report double-digit increases in new sales and repeat business.
"With the rapid adoption of social and mobile by consumers, customer communications has entered a new state and companies need to quickly figure out how to support them," says Elizabeth Herrell, Vice President and Principal Analyst, Constellation Research. "According to our recent research report, 'Innovative Customer Service Outsourcers Differentiate Services,' it is essential for companies to support their customers on these new channels. LiveOps is among the providers who are taking leadership positions with innovation to ensure social and mobile are among their multichannel mix."
"According to the Mobile Marketing Association, people are five times more likely to open a text than an email, some 95 percent of text messages are read within 15 minutes of receipt, and consumers respond to texts within an average of 90 seconds, further driving the importance of engaging with customers through mobile devices," said Marty Beard, President and CEO, LiveOps. "Through LiveOps Mobile Solutions for DR, brands are given more flexibility to interact with customers in real-time and can immediately measure a customer's response or action. With today's announcement, we are providing a radically simple and powerful solution for direct response marketers to integrate mobile marketing into their overall marketing mix."
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