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Aprimo Launches 'Service to Sales'
[September 14, 2012]

Aprimo Launches 'Service to Sales'

Sep 14, 2012 (Close-Up Media via COMTEX) -- Aprimo, a Teradata company and a provider of cloud-based integrated marketing solutions, announced Aprimo Service to Sales, a new inbound marketing solution that helps companies better engage with their customers through real-time interactive marketing.

According to a release, Aprimo Service to Sales combines the intelligence of Aprimo software with the power behind the Salesforce Service Cloud and other Salesforce applications and is available immediately via salesforce.com's AppExchange, a marketplace for business applications. Aprimo Service to Sales utilizes customer interaction data from the Web, call centers and retail points-of-sale in real-time to provide highly targeted offers for cross-sell and up-sell programs. The solution continuously learns and becomes more intelligent over time as customers respond to customized offers.

"When is the best time to cross-sell or up-sell Directly after a successful customer service interaction that addresses the customer's needs," said Lisa Arthur, CMO of Aprimo. "Aprimo Service to Sales leverages these interactions, using real-time data to make customized offers that turn a call center into a profit center. The days of one-size-fits-all offers are over: Clients and prospects now demand and deserve offers tailored to their needs and within the context of an interaction." Aprimo Service to Sales includes everything marketers need to start an inbound marketing program, including an offer repository, a business rules engine, a contact history database and self-learning predictive analytics.


More information: www.appexchange.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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