|[September 13, 2012]
Paragon Names Integrated Marketing Innovation Practice Lead for Advisory Services
CRANFORD, N.J. --(Business Wire)--
Paragon Solutions, Inc., an advisory consulting and systems
integration firm, announced today the appointment of John Wes Green to
lead the development of Paragon's Integrated Marketing Innovation
consulting practice. Green will be responsible for managing and
growing the practice and its solution offerings, which enable clients to
leverage digital technology, customer-centric marketing, performance
analytics, and digital innovation to maximize their business objectives.
"John will be instrumental in helping clients to facilitate change and
increase adoption of digital marketing strategies within their
organizations, particularly in the areas of patient relationship and
physician multichannel marketing," said Paragon Senior Vice President of
Marketing and Advisory Services Erik Raper.
Green joins Paragon from a global direct marketing agency, where as lead
digital strategist he created and implmented innovative, digital
patient relationship marketing and physician multichannel marketing
approaches, as well as enterprise methodologies for creating and
managing social media initiatives at a Fortune 500 and 1000
pharmaceutical companies. He has more than 23 years of direct selling,
digital and CRM experience in the pharmaceutical and financial services
industries. Green earned his undergraduate degree from the University of
Denver, and completed his graduate work at New York University, where he
graduated with honors with a Masters in Direct and Interactive Marketing.
Paragon Solutions is an advisory consulting and systems integration firm
that specializes in enterprise information management to help clients
leverage information assets for better business results. The company
does this through its industry practices, solution accelerators and
specialized technology competencies that help clients achieve
operational efficiency, business scalability and regulatory compliance.
Paragon works with businesses that are focused in a few key industries -
communications, financial services, healthcare, insurance, and life
sciences. The industry-focused practices work with Paragon's competency
groups to address today's client concerns in Process Optimization,
Information Management and Information Integration.
For more information, please visit the Paragon website at www.consultparagon.com,
or call 1.800.462.5582.
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