[September 11, 2012]

SundaySky Delivers Personalized Video Communications for HP Exstream Enterprise Customers

SundaySky, the creator of SmartVideo, announced today at the 2012 HP Exstream Americas User Conference that it has formed an agreement with HP to deliver personalized, real-time video experiences to HP Exstream enterprise customers.

With the deployment of SundaySky's SmartVideo (News - Alert) technology, HP Exstream customers can now address the complexity of delivering multichannel communications with engaging, personalized video related to onboarding, bills and statements, renewals, targeted marketing offers and more.

"HP Exstream and SundaySky are strongly committed to delivering compelling consumer experiences across the entire customer lifecyce," said Jim Dicso, president and chief revenue officer of SundaySky. "We are delighted to be partnering with HP to expand SundaySky's SmartVideo footprint not only through new delivery mediums, but also into new customer-centric industries, such as financial services, insurance and healthcare."

SmartVideo technology ensures customer account information is easy to understand by presenting order status, usage details, payment history, as well as education on value-added products and services, in a narrated video that showcases relevant, real-time information that is personalized to the individual. HP Exstream enterprise customers can now present SmartVideos via email, smartphone, tablet, and Web portals. Companies that leverage SmartVideo experience:

• Increased customer satisfaction and loyalty;
• Decreased customer service costs due to fewer and shorter call center interactions;
• Achieved higher rates of conversion to such services as automatic bill pay, paperless statements, and online account registration.

"Enterprises are seeking creative ways to personalize customer communications for increased loyalty and satisfaction," said Patrick Kehoe, director of Exstream Product Management, HP. "Through our strategic alliance with SundaySky, HP Exstream continues to empower businesses to make the most of every customer touch point throughout each stage of the customer lifecycle."

About SundaySky

SundaySky is the creator of SmartVideo, a newer, better, smarter way of using video to communicate with prospects and customers. SmartVideo delivers a compelling, personalized, real-time video experience designed to reach people with what they need to know in the most engaging, entertaining and informative way possible. SundaySky's innovative convergence of technology and creativity has advanced the use of SmartVideo to more effectively engage people at every step of the customer lifecycle. Our platform generates hundreds of thousands of SmartVideos daily that attract traffic, retarget prospects, convert prospects to customers, support customers, and expand customer relationships. SundaySky customers include leading consumer-facing organizations like AT&T (News - Alert), Lenovo and Office Depot.

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