[September 10, 2012]

Trendium, Inc. Partners with Alkan Telecom

Trendium, Inc., today announced its partnership with Alkan Telecom, the leading telecommunications System Integrator and Solution provider in the Middle East and Africa ("MEA"). Alkan Telecom will be adding Trendium's ServicePATH^®-Customer Service Intelligence solutions for broadband IP-based services to their current solution offerings. This partnership provides an exciting opportunity for Trendium to establish themselves within the emerging and rapidly growing MEA telecom market. The MEA is a cutting edge and highly competitive market within the telecommunications industry with new technologies emerging frequently. Trendium is in the process of positioning itself to be on the forefront of the market over the coming months.

Dr. Sameh Yamany, President and CEO of Trendium commented, "Trendium has incredible momentum going forward. We are very excited to introduce Trendium's services and solutions to the thriving Egyptian and MEA markets. Our partnership with Alkan Telecom is an integral step in entering those markets, because of Alkan's broad market depth and vision to become the center of excellence for Communication and Informaton Technology."

"Alkan Telecom is proud to be offering Trendium's Customer Service Intelligence solutions to its customers in the Telecom sector. Our customers will now have access to an incredibly well-rounded portfolio of products to ensure that all their needs are met," stated Alkan Telecom's Chief Executive Officer, Eng. Ahmed Galal.

The portfolio of Customer Service Intelligence solutions that Alkan Telecom is now able to sell based on Trendium's market-leading platform, ServicePATH^®, is successfully used by several leading telecom carriers around the world. The ServicePATH^® portfolio includes solutions for SLA management and Service Performance management for broadband access, VoIP, Carrier Ethernet, MPLS, IP VPN, IP backbone, and Optical.

About Trendium: Trendium, Inc. is a leading provider of Customer Service Intelligence solutions for fixed and mobile broadband service providers and large enterprises. Trendium's portfolio includes solutions for SLA management and Service Performance management for broadband access, VoIP, Carrier Ethernet, MPLS, IP VPN, IP backbone, and Optical. Founded in 1998, Trendium offers policy-based software and hardware solutions that allow Communications Service Providers (CSP (News - Alert)) to generate differentiated value services by understanding their customers' experience, behavior, service needs, and usage patterns. The focus for Trendium's products is to enable service providers to capture, understand, and drill-down to all service events, Key Performance Indicators (KPI), as well as the health of network elements and IT infrastructure, in order to identify the areas that can affect and improve the customer experience in time to be able to influence, optimize, and monetize that experience.

About Alkan Telecom: Alkan Telecom, the leading telecommunications System Integrator & Solution Provider, is a subsidiary of Alkan CIT, the communication and information technology arm of Alkan Holdings. Alkan successfully operates in 19 different countries across the Middle East and Africa and is dynamically expanding its reach to serve more customers in the region. Alkan Telecom offerings include Satellite broadband services, IP infrastructure, IT security, Network Integration, OSS/BSS, Wireless networking, Tracking & Fleet Management, Surveillance, Videoconferencing, managed services in addition to specialized sector based solutions for Homeland Security, Oil & Gas, Banking, Education, Transportation, Utilities, Real Estate, etc.. All solutions are complemented with overall system integration, full technical support and consultancy services. Please visit www.alkancit.com for more information.

Reference herein to third party content, including analysis, opinions, predictions and statements, does not constitute or imply Trendium's endorsement of or concurrence with such content.

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