|[September 06, 2012]
Big Data and High-Performance Analytics focus for SAS at Disney Analytics Summit
CARY, N.C. --(Business Wire)--
There's a lot of talk about the "new" challenge of Big Data. It seems
every organization either has Big Data or is getting it. But what's
actually new here And where does true value emerge from Big Data For
SAS (News - Alert), the leader in advanced analytics (per
IDC), the answer is clear: Analytics.
"It's not the size of the data that matters. It's what you do with it,
and that's where analytics are key," said Randy Guard, Vice President of
Sales Development and Product Management at SAS.
Within sight of the Magic Kingdom's iconic fairy-tale Cinderella Castle,
Guard and SAS Vice President of Advanced Analytics R&D Radhika Kulkarni
presented on trends in Big Data Analytics at the 12th annual
Disney (News - Alert) Analytics & Optimization Summit. The Walt Disney Company (NYSE:
DIS) hosted the Summit last week (Aug. 29-30th) in Lake Buena
Per its Web site, The
Disney Analytics and Optimization Summit 2012 "brings together
some of the most talented analytical Cast Members within The Walt Disney
Company to share best practices and learning in the areas of
Measurement, Forecasting, Optimization, and Pricing." The Summit was
also open to analytical professionals from around the world. SAS was a
platinum sponsor of the event.
"For organizations like Disney, analytics are part of the corporate
DNA," said Cameron Davies, Director of Management Science & Integration
for Walt Disney Parks and Resorts. "With analytics, we can make better,
faster business decisions that help us improve the overall experience
for our customers and guests. Sharing new analytics ideas, approaches
and technologies within Disney and with other like-minded organizations
is a key goal of our annual Disney Analytics & Optimization Summit."
Big Data: Go Big or Go Home
In their joint presentation "Go Big … or Go Home," SAS' Kulkarni and
Guard gave historical perspectives on the growth of data, and discussed
new technologies like High-Performance
Analytics and advanced visualization that transform huge volumes of
data into better, faster business decisions. They introduced the concept
of the Analytics Lifecycle, which ranges from data analysis to modeling
and monitoring. And they shared best practices for attracting and
keeping analytical talent, including data scientists, statisticians and
"However you define it, Big Data is here to stay and data volumes will
continue to expand," said Kulkarni. "Big Data underscores the real need
for a scalable and reliable analytics infrastructure to support data
analysis and modeling."
Also speaking at the Disney Summit were SAS Solutions OnDemand Director
of Analytic Business Development Tom Lehman and Social Media Analyst
Jody Porowski. SAS
Solutions OnDemand are software-as-a-service (SaaS (News - Alert)) and enterprise
hosted solutions based on SAS' industry-leading business analytics.
Lehman and Porowski discussed mood state analysis, a new method for
analyzing unstructured data from Twitter (News - Alert), Facebook and other social
media channels to quickly reveal customer mood and intent. Mood state
analysis can help organizations discover areas that need attention so
they can take steps to improve the customer's emotional state, and the
overall customer experience.
SAS is the leader in business
analytics software and services, and the largest independent vendor
in the business intelligence market. Through innovative solutions
delivered within an integrated framework, SAS helps customers at more
than 60,000 sites improve performance and deliver value by making better
decisions faster. Since 1976 SAS has been giving customers around the
world THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are
registered trademarks or trademarks of SAS Institute Inc. in the USA and
other countries. ® indicates USA registration. Other brand and product
names are trademarks of their respective companies. Copyright © 2012 SAS
Institute Inc. All rights reserved.
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