|[September 04, 2012]
MassiveImpact's Powerful New Technology Increases Mobile Ad Revenue by Over 100%
NEW YORK --(Business Wire)--
Ltd, the world's leading provider of performance mobile advertising,
announces today that the company has consistently yielded high returns
for targeted mobile advertising campaigns. Many of MassiveImpact's
advertising customers consist of Fortune 500 companies in the finance,
insurance, gaming, mCommerce, and education industries and include
well-known brands, such as: Citibank, Gameloft, AIG Insurance, OK Bank,
AIA insurance, Zed ZA, and other global companies.
MassiveImpact guarantees sales growth for its customers due to the
company's new real time performance approach (RTP), leveraging the
company's flagship product, TargetAdLive®, a propriety targeting
technology that serves relevant ads to the right users, at precisely the
right time. MassiveImpact's RTP approach enables advertisers to acquire
new customers by targeting potential users based on their actual
conversion history and uses 99% of available specific user's data,
rating each user's likelihood of purchasing the advertised product.
"Our mission was to change the mobile advertising ecosystem and today we
have the data to prove our method works," says Sephi Shapira, CEO and
Founder of MassiveImpact. "We created an algorithm-based targeting
technology that automatically zeros in on an advetiser's core market so
that mobile advertising campaigns are strategically executed with
precision and assured to yield successful results. With a
cost-per-action approach, our advertisers only pay for delivered
MassiveImpact employs a cost-per-action (CPA) business model that
enables customers to achieve a higher ROI. The CPA model implies that
customers are charged only for pre-defined conversion events, such as:
purchases, downloads, calls to the call center, or completed forms.
Zed ZA is the leading mobile monetization company in the world. The
company reaches over 2 billion mobile subscribers and has been working
with MassiveImpact since early 2012.
"MassiveImpact has been a trusted partner and an integral part of our
digital advertising strategy since we began doing business together,"
remarks Eugenio Dominguez, International Media Planner at Zed ZA. "We
have seen significant growth of close to 100% in mobile advertising
income, directly correlated to our mobile ad campaigns, conducted by
In addition, MassiveImpact customer Gameloft, the leading global
publisher of digital and social games, benefited from over 40K new
monthly subscribers that resulted from an ongoing global mobile
"We have experienced significant growth in the APAC region, with a
markedly 20% increase in subscription sales month-over-month," says
Rodrigo Mejia, Senior Marketing Manager, Global of Web & Mobile Search
Marketing at Gameloft. "The increase in mobile advertising sales has
proven to us that with the right targeting approach, mobile advertising
can be a leading factor in increasing overall bottom line."
"Our marketing solution works because we understand the unique
difference between web advertising and mobile advertising," adds
Shapira. "MassiveImpact leverages the opportunity that the mobile world
presents - demographics, real-time information about user behavior,
preferences and much more - so we can serve relevant ads to people most
likely to purchase from them. It's a win-win for the advertisers and
mobile users alike."
With five operational sites across the globe and reaching more than 1
billion mobile internet users from 190 countries, MassiveImpact is the
leader in performance mobile advertising. The company's flagship product
is TargetAdLive®, a real-time propriety technology that guarantees
advertiser return on investment and maximizes traffic monetization for
publishers. MassiveImpact is backed by strategic investors in the mobile
space, including: SoftBank, SingTel (News - Alert), and Gemini. To learn more about
MassiveImpact, visit www.massiveimpact.com.
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