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CallidusCloud Delivers LeadFormix on Salesforce.com's Force.com Platform to Improve Lead Quality and Speed Conversion
PLEASANTON, CA, Sep 04, 2012 (MARKETWIRE via COMTEX) --
CallidusCloud(R) today announced that LeadFormix(TM), its Lead
Management and Marketing Automation solution, is now integrated with
Force.com, salesforce.com's social enterprise cloud platform for
building employee-facing social apps. CallidusCloud's LeadFormix
solution will help companies extend the value of sales force
automation by improving both the quality and quantity of leads
captured. Sales teams will be empowered with better lead intelligence
by focusing solely on leads that have a buying intent, while
marketing teams will save valuable time and money with more efficient
lead qualification and management.
Comments on the News
-- "CallidusCloud's LeadFormix solution allows companies to better
understand buyer interest and shape targeted outbound campaigns to
nurture leads into true sales-ready opportunities," said Giles House,
Vice President, Marketing Communications and Products, CallidusCloud.
"The Force.com integration means companies now have one single place
to access this critical lead intelligence. This provides marketing
with unparalleled visibility into campaign performance whilst giving
sales the ability to focus on and communicate with the right leads for
better results."
-- "Lead quality is critical for accelerating sales and marketing
organizations," said Ron Huddleston, Senior Vice President of
Alliances at salesforce.com. "LeadFormix delivers on the promise of
the Salesforce platform to deliver innovative apps that help extend
more value to our customers."
The Power of Social, Mobile and Open
CallidusCloud's LeadFormix
solution provides companies with an open platform for delivering
improved sales and revenue performance. Designed to tap into the
social and mobile revolution, LeadFormix enables companies to win at
every stage of the sales cycle. The integration with the Force.com
platform makes it easy to adopt this best in class solution and
deliver real benefit to companies' marketing, sales and channel
organizations.
Product Key Features
CallidusCloud's LeadFormix solution features a
complete lead management and marketing automation tool kit for
companies of any size:
-- Lead Intelligence - Identify anonymous visitors, categorize based on
intent and deliver daily lead reports to sales with contact details of
the decision makers, to their inbox each morning.
-- Marketing Automation - Create and manage effective marketing campaigns
with lead scoring and ranking to keep sales teams focused on the best
opportunities while nurturing the rest with drip campaigns.
-- Social Lead Management - Find out what prospects are saying in social
media venues and reach out with specialized campaigns.
-- Search Engine Optimization (SEO) - Discover if your website is
optimized through search engines and monitor all SEO activities via a
single dashboard.
About the Force.com Platform and AppExchange
Force.com is the trusted
social enterprise platform for building and running any employee app
in the cloud. Force.com powers the Salesforce CRM apps, the more
than 275,000 custom apps built by salesforce.com customers such as
Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more
than 1,500 ISV apps built by partners such as BMC, FinancialForce.com
and Fujitsu.
Enterprise apps built on the Force.com platform can be easily
distributed and marketed through the salesforce.com AppExchange
http://www.salesforce.com/appexchange/.
The Salesforce Platform delivers the most trusted and comprehensive
cloud technologies for social, mobile and open apps. It includes
Force.com, the cloud platform for employee apps, Heroku, the cloud
platform for customer apps and Database.com, the cloud database to
integrate the social enterprise.
Salesforce, Social Enterprise, Dreamforce, Force.com, Heroku,
AppExchange, Database.com and others are trademarks of
salesforce.com, inc.
About CallidusCloud
LeadFormix is delivered as part of
CallidusCloud's sales and marketing suite, a SaaS suite that is
designed to help businesses drive enterprise engagement, sales
performance management and sales effectiveness at all stages of the
sales cycle with award-winning, multi-tenant cloud software.
CallidusCloud offers the following SaaS and mobile solutions:
candidate assessment tests for hiring, video interviews, marketing
automation, quotes and proposals, sales enablement, sales coaching,
sales commission management, learning management and content
authoring, underpinned by analytics and enterprise gamification.
Callidus Software Inc. (NASDAQ: CALD), doing business as
CallidusCloud, is the market and technology leader in sales
effectiveness and cloud computing. Our customers gain a competitive
advantage by maximizing sales cost efficiencies and driving
improvements in sales effectiveness. CallidusCloud's award-winning
multi-tenant SaaS applications set the standard for performance
management of a company's sales force and channel partners. Over 2.5
million users rely on our solutions to power their performance. For
more information, please visit www.calliduscloud.com.
Copyright2012. Callidus Software Inc. All rights reserved. Callidus,
Callidus Software, the Callidus Software logo, CallidusCloud, the
CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix,
Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo,
LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service
marks, or registered trademarks of Callidus Software Inc. and its
affiliates in the United States and other countries. All other brand,
service or product names are trademarks or registered trademarks of
their respective companies or owners.
Press Contact:
Giles House
CallidusCloud
925-251-2200
pr@calliduscloud.com
SOURCE: Callidus Software Inc.
mailto:pr@calliduscloud.com
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