[August 28, 2012]

Sitel Customers, Employees and Leadership Rally to Provide Relief to Disaster Victims in the Philippines

Sitel, a leading global customer care provider, announced its participation in a charitable drive in the Philippines, where natural disasters have affected thousands of families. Putting employee's safety first, the company activated the Mean More Assistance Drive to respond to its employees immediate needs. Raising a total of $71,000 - more than 3 million Philippines Pesos - in contributions from team members, colleagues abroad and clients, Sitel will distribute it to employees affected by the calamity. The heavy rains and flooding destroyed appliances, furniture and entire houses. Sitel is also exploring opportunities with the Red Cross of the Philippines and The Children's Hour, Inc. to provide additional donations of clothes and food.

Sitel's Philippines team played a significant role in the relief effort, with local staff members active in providing food and shelter for agents during the worst part of the heavy rain. Taking advantage of companies' strong expertise in social media monitoring, itel employed Facebook (News - Alert) as one of the main channels for communicating up-to-the-minute news with employees throughout the monsoon. The company posted transportation schedules, Mean More Assistance bulletins and other updates. Sitel's Facebook effort achieved a reach of 134,000 viewers in just two days.

After the torrential rains passed, the company then used its vast social media base to communicate with employees and friends, and at the same time request for relief donations and help rebuild lives. Sitel's Cloud Monitor platform was deployed internally to review and coordinate more than 6 million posts in one week. Through Sitel's Power of One program, managers and senior leadership including the general manager were involved helping with Facebook posts, making calls, sending SMS text messages, emailing updates and more. The Power of One mission aligns all Sitel staff on delivering value to everyone on the Sitel team - from co-workers to clients.

"We're very proud of the teamwork from Sitel's global network and the local management across the Philippines, as this unfortunate situation demonstrates the Power of One. From the generous donations to the hard work and dedication, our staff and partners raised the bar for excellence," said Trevor Friesen, general manager, Sitel Philippines, Australia and New Zealand.

About Sitel

Sitel is a world leader in outsourced customer care services. With over 26 years of industry experience, Sitel has twice been ranked as the top overall call center outsourcing provider in Datamonitor's annual Black Book of Outsourcing survey. Sitel's 57,000 employees provide clients with predictable and measurable Return on their Customer Investment by building customer loyalty, increasing sales and improving efficiency. Sitel's solutions span 120+ domestic, nearshore, and offshore centers in 25 countries across North America, South America, Europe, Africa, and Asia Pacific. Sitel is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com.

© 2012 Sitel

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