AT&T Sponsors Never Text and Drive Campaign
Aug 20, 2012 (Close-Up Media via COMTEX) --
AT&T, seeking to bring attention to a serious road-safety problem, urged all Americans to pledge to stop texting while driving, and then to join with others Sept. 19 to make a lifelong commitment to never do so again.
According to a release, AT&T, its employees and other supporters are calling on all drivers to go to itcanwait.com to take the no-texting-and-driving pledge, and then share their promise with others via Twitter and Facebook. The pledge effort is part of the company's public awareness campaign aimed directly at stopping the dangerous practice of texting while driving.
"Our goal is to save lives," AT&T Chairman and CEO Randall Stephenson said. "I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be. Texting and driving should be as unacceptable as drinking and driving."
"We're challenging everyone in Kentucky to take the pledge to never text and drive and to make it a lifelong commitment," said AT&T Kentucky State President Mary Pat Regan. "And we're challenging all device makers and app developers to offer devices that come pre-loaded with a no-text-and-drive technology solution."
The effort includes:
-Encouraging its 240,000 employees to take the pledge and, in turn, urge all people to commit that they will never text and drive. On an average day, AT&T retail store and call center employees speak to customers more than 500,000 times.
-Working with TV and music celebrities to deliver a strong no-texting-while-driving message via TV ads, concerts, public appearances, Twitter and Facebook.
-Launching an aggressive social media campaign with advertising on Facebook and Twitter to encourage Americans to take the pledge and to share their pledges with their friends via social media.
-Educating the public using TV ads on the dangers of texting while driving that will run during high-profile events and teen-focused programs.
-Working to provide a toolkit of no-texting-while-driving information to every high school in the country.
-Challenging device makers and app developers to work with AT&T so that all devices include a pre-loaded, no-text-and-drive technology solution as soon as possible.
-Launching an online driving simulator at itcanwait.com in the coming weeks so that anyone with access to the Internet can experience the dangers of texting while driving.
-Bringing an in-car simulator to more than 200 locations before the end of this year.
-Enlisting others including law enforcement, educators, national retailers, consumer safety groups, legislators and the entire wireless industry to join the no-text-and-drive movement.
-Asking more than 1,000 of AT&T's strategic and other suppliers to encourage their employees to pledge not to text and drive.
Corporate, non-profit and other organizations have already pledged support for the awareness campaign, including: The AFL-CIO's Union Plus program, American Federation of Teachers, Big Brothers Big Sisters of America, Boys and Girls Clubs of America, CTIA, Junior Achievement, LULAC, National Safety Council, National Urban League and RadioShack.
AT&T is a communications holding company.
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