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Rob Fassino Rejoins XO Group as EVP
[August 14, 2012]

Rob Fassino Rejoins XO Group as EVP

Aug 14, 2012 (Close-Up Media via COMTEX) -- XO Group, a media and technology company devoted to weddings, pregnancy, and everything in between, announced Rob Fassino rejoins as Executive Vice President, Product Development, following a six-year hiatus from the company he co-founded.

In a release, the Company noted that Liz Schimel, Executive Vice President and Chief Digital Officer of the Meredith National Media Group, a division of Meredith Corporation, joins as a new member of the Board of Directors.

"Developing new products and services for our audience and advertisers has been a hallmark for XO Group. We look forward to continued innovation by welcoming back our co-founder Rob Fassino, who helped the company establish its leadership position, and by benefiting from Liz Schimel's insights into the evolving digital landscape," said David Liu, CEO, co-founder and Chairman of the Board.


"Rob and Liz bring a unique set of skills and knowledge that further strengthen XO Group as we continue to leverage our brands, audience, and advertiser relationships to develop new services that transform the experiences of planning a wedding, preparing for the birth of the first baby, and everything in between." Most recently, Fassino was a systems and operations consultant to the iCC division of Group Commerce.

Before that, Fassino was VP/General Manager of Interactive at United Media.

Schimel said to the digital thought leadership on XO Group's board, bringing a strategic understanding of mobile and tablet platforms, CRM and e-commerce capabilities, and consumer data usage, all of which are critical to maintaining XO Group's prominence in digital media and services. At Meredith, she is responsible for deepening and expanding the media and marketing company's consumer focus via all pathways to the consumer across both print and digital platforms. This includes developing tablet, mobile, and web-based digital strategies, as well as migrating consumer transactions online.

Before joining Meredith in June 2011, Schimel served as Global Head of Music and Connected Entertainment at Nokia.

Before Nokia, Schimel served as SVP, Entertainment at Comcast Interactive Media. Her experience includes VP of Consumer Business Development at AT&T Wireless, VP and General Manager for BMG Online and BMG Entertainment, and SVP and Director of Global Business Development at Soundview Technology Group.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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