Anthea Interactive launches "Return On E-mailing" a revolutionary e-mailing tool
(Thomson Reuters ONE via COMTEX) --
ANTHEA Channel is part of ANTHEA Interactive and is exclusively dedicated to B-to-B communication. It has developed an original and very innovative online marketing suite offer designed for companies willing to help other retailing networks to increase their own brand of products and services sales.
To this end, ANTHEA Channel has developed a new tool to complete its service offer and is launching "Return On E-mailing", a revolutionary online marketing solution.
Return On E-mailing is the first component of a marketing solution suite available "online"and marketed on "SaaS" mode (Software as a Service.)
"Return On E-mailing" enables users to design, deal, and follow an individualized e-mail campaign in just a few clicks. This solution targets small and medium-size businesses (SMB). It has been designed for people with basic computing skills, and allows them to create a very intuitive comprehensive e-mail campaign (newsletter, prospecting.) from its design stage to its performance analysis.
What makes Return On-E-mailing unique? Return On E-mailing gives the users the opportunity to design campaigns by connecting two key tools: an e-mailing application and a small-sized website allowing you to generate qualified contact lists. The small-sized web site gives deeper information on the offering and enables the users to generate qualified leads.
The Return On-E-mailing solution is easy-to-use and offers all practicalities of a powerful and efficient tool. It also includes "Drag and Drop"technology, which enables to set up a document by intuitively selecting and moving each component. Many statistic tools available in real time enable the user to measure their campaign achievements and assess their return on investment.
The user themselves can create their own campaign by setting up their documents (e-mailing application and/ small-sized website) or use the numerous sizes available in the model library.
Return On E-mailing boasts a 24hour client support (e-mail support) and is accessible through "SaaS" mode (Software as a Service). Its users will then make good use of the continuously provided improvements.
In order to satisfy the wide range of companies marketing needs, "Return On-E-mailing" has two distinct offers with different rates: a pay-as-you-go offer (from EUR 19 excl. tax) or a subscription offer (from EUR 29/month excl. tax). In order to enable potential users to discover this brand new solution, a free trial offer is provided within a period of thirty days.
K'Sys Diffusion is dealing with ANTHEA Interactive Group's distribution to guarantee Return On E-mailing marketing throughout Europe. ANTHEA Channel and K'Sys Diffusion share the same vision of marketing and they both have very complementary expertise.
Eric Schirmann, President of K'sys diffusion: "Our Company is delighted to provide its marketing and commercial expertise added to the experience of ANTHEA Channel. The distribution of this tool will enable K'sys Diffusion to further broaden its offer and strengthen its market position."
The launching of this solution is a key step for the expansion of ANTHEA Interactive Group: "The Return On E-mailing is the first tool of a comprehensive online marketing suite which will be made up of several solutions. I already can announce you the launching of two new tools from next September: CollateralBuilder and e-learning. CollateralBuilder targets Companies which are willing to make available their whole set of promotion and sales tools to their business partners. This tool also provides a pay-as-you-go printing solution. E-learning is a solution which allows companies to create their own training modules, to make them available to their business partners and guide them while acquiring and developing their skills and knowledge. A dashboard enables the company to follow their training evolution and skills acquired by its business partners". Richard Bessis, ANTHEA Interactive CEO.
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Source: ANTHEA Interactive via Thomson Reuters ONE
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