[June 17, 2012]

Lavastorm Analytics Platform Selected As Finalist in the Asia Communications Awards for Best Business Solution

Lavastorm Analytics, a global business performance analytics company, announced today that its flagship solution, the Lavastorm Analytics Platform, has been chosen as one of two finalists for the Best Business Solution category in the 2012 Asia Communications Awards. The platform was chosen as a finalist by a panel of 11 expert judges from industry organizations, including A.T. Kearney, and Forrester Research, for its proven abilities to deliver quantifiable business improvements for Lavastorm's Communications Service Provider (CSP) customers.

The Lavastorm Analytics Platform's visual-based, discovery-driven audit analytics capabilities help CSPs improve and optimize any business process, from revenue assurance, to fraud management, to customer experience, to service management, and more. But regardless of the process being analyzed, Lavastorm's customers almost universally praise the platform for its flexibility and ease of use.

"The communications industry is really the original Big Data industry. CSPs have always been very data-driven businesses, and that has only become even more apparent," said Drew Rockwell, CEO, Lavastorm Analytics. "Our solutions are used for broad range of applications, but every one of our customers shares a common class of problem in that multiple, very large, and disconnected data sources have to be analyzed to gain insight and improve a critical business process. Our platform provides that connective tissue for organizations to easily use data to make decisions that have an immediate and quantifiable value for the business."

For example, when a major CSP (News - Alert) in the APAC region began using the platform more than six years ago for one specific task, they quickly realized it was the perfect tool for multiple analytics-driven programs. Lavastorm has become the preferred tool of choice for this CSP's entire revenue assurance program, is regularly used across more than ten separate deployments by more than 150 users, and has enabled the CSP to:

• Build a new billing assurance solution in just six months to verify that millions of customers' pricing plans were accurately migrated from legacy billing and CRM systems, and continually ensure that customers are charged correctly every billing cycle.
• Identify many of the root causes and total financial value to the business of customer complaints that were alleviated through account credits, ultimately allowing the CSP to identify that front-office staff needed more training, and key systems needed more flexibility.
• Reconcile customer data inconsistencies between CRM, network, and billing systems, estimate their financial impact, and construct an automated process to measure data consistency between systems, and resolve errors to improve customer experience.
• Develop an automated process to identify customers that were being given discounts for service bundles for which they did not qualify, allowing for easy remediation, and resulting in immediate revenue uplift.

For more information about the award-winning Lavastorm Analytics Platform and Lavastorm's other analytics solutions, and for more customer success stories, visit www.lavastorm.com, or join the analytics conversation on the Lavastorm Analytics Community Group on LinkedIN.

Tags: Business Analytics, Data, Big Data, Business Intelligence, BI, Data Discovery, Telecoms, Revenue Assurance, Analytics, Audit Analytics, Revenue Assurance, Asia

About Lavastorm Analytics

Lavastorm Analytics is a global business performance analytics company that enables companies to analyze, optimize, and control the performance of their business processes. Using next-generation data discovery analytics tools and methodologies, the Lavastorm Analytics Platform reaches across siloed data sets to analyze processes, find defects, and build controls to ensure that complex financial, operational, and customer experience processes perform in an optimized way. The visual, step-by-step interface enables deep analytic design at a granular data and business process level, increasing business decision makers' self-sufficiency and confidence, delivering rapid financial business value. Lavastorm Analytics' solutions are used by thousands of business and IT professionals on six continents and are applicable in almost any industry, including communications, financial services, insurance, utilities, and healthcare.

For more information, please visit: www.lavastorm.com.

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