[May 25, 2012] DAX Systems selects CallidusCloud's LeadFormix Marketing Automation platform Tweet May 25, 2012 (Datamonitor via COMTEX) -- Callidus Software Inc., a provider of sales performance management software and services, has announced that DAX Systems, a provider of VOIP and CTI telecom equipment solutions, has selected the CallidusCloud LeadFormix Marketing Automation platform to optimize its lead generation capabilities and improve the effectiveness of its marketing organization. The agreement was signed in the first quarter of 2012. "The LeadFormix platform will enable us to effectively implement our marketing campaigns and better follow through to maximize their impact on our sales pipeline," said Ernie Kaminaris, president and CEO, DAX Systems. "The insights provided by the platform will enable our sales team to focus on the right opportunities, connect with the decision makers and close deals faster than ever before." CallidusCloud's LeadFormix provides collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth. The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues. http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon [ Back To TMCnet.com's Homepage ]